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Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions Founder, Speculative Futures San Francisco @neshacom1 [email protected]

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Page 1: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Shaping SignalsPreparing for the Future through Speculative Design

Phil Balagtas Design Director, GE Aviation Digital Solutions Founder, Speculative Futures San Francisco

@neshacom1 [email protected]

Page 2: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

99% Invisible - 10,000 years

Page 3: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 4: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 5: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 6: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 7: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 8: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 9: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

What is Speculative Design?

Page 10: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Critical Design Design Fiction Discursive Design Interrogative Design Adversarial Design Design Probes Ludic Design

Page 11: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Critical Design Design Fiction Discursive Design Interrogative Design Adversarial Design Design Probes Ludic Design

Speculative Design

Page 12: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Shaping Signals | 2016

Speculative Design is a way to manifest possibilities, to prepare us for inconvenient challenges and facilitate a more desirable, responsible path into the future.

Page 13: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

The Futures Cone

Present Probable Plausible Possible

time

Page 14: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Present

time

The Futures Cone

What is likely to happen?

What could happen?

What might happen?

Page 15: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Preferable

Why Design for the Future?

What do we want to happen?

Signal

Page 16: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Wild Card

Low-probability events or mini-scenarios which, if they occurred, would have very high impact

Challenge Assumptions. Force Controversy

Page 17: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Designs for an Overpopulated Planet: Foragers Dunne & Raby

Page 18: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 19: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 20: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Evidence Dolls Dunne & Raby

Page 21: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 22: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Love Optimized: NeurAlign

Object Solutions

Page 23: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Love Optimized: Intimatum (Intimate Utility Meter)Object Solutions

Page 24: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

One Way Ticket Joseph Popper (2012)

Page 25: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 26: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 27: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Martian Wine Carlos Monleon-Gendall

Page 28: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 29: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 30: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

“Genetics, Nanotechnology, & Robotics will provide the means to overcome age-old problems such as illness and poverty, but it will also empower destructive ideologies,”

-Ray Kurzweil

Page 31: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Transfigurations Agi Haines

Page 32: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

New Plastics Agi Haines

Page 33: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

New Plastics Agi Haines

Page 34: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

The synthetic Kingdom

Alexandra Daisy Ginsberg

Page 35: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Alexandra Daisy Ginsberg - E.Chromi

Page 36: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

“Design can set agendas and not necessarily be in service, but be used to find ways to explore our world and how we want it to be.”

-Alexandra Daisy Ginsberg

Page 37: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Museum of Future Government Services Tellart

museumofthefuture.ae

Page 38: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

museum.governmentsummit.org/2015/

Smart Street

Page 39: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Autonomous Car Prototyping Lab

Page 40: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 41: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Mood View Dubai Museum of the Future 2016

Page 42: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 43: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

The prototypes aren't based on fictitious realities, they're based on real, provable drivers and trends that are moved down the road in predictable ways to create plausible scenarios. Of course no one knows what will happen in the future, but this process hinges on the most plausible future outcomes based on rigorous research and study.

Andrew Haarsager Strategy Director, Tellart

Page 44: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

The Future of Ageing futureofageing.blog.gov.uk

Page 45: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

The Future of Mobility & Transportation

Page 47: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

WHAT DO WE HAVE TO CONSIDER WHEN DESIGNING FOR THE FUTURE?

Page 48: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

RETROCASTING (understand the past to shape the future)

Page 49: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Cultural Shifts

2007 today20091996 2036

????

20yrs 10yrs

Moore’s Law

Page 50: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

credit: http://www.naturalstep.ca/backcasting

Page 51: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

www2.gov.bc.ca

Page 52: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

HIDDEN IMPACT, INFLUENCE, & ECOSYSTEMS

Page 53: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Ecosystem What does the future environment feel like? What are the challenges and rules?

Social/Cultural Implications What impact will it have on society?

Page 54: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Consider the bicycle.

Page 55: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 56: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 57: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Transportation Culture Technology Economy Population Communication

Environment Policies Energy

Education City Planning

Trends

Page 58: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Transportation Culture Technology Economy Population Communication

Environment Policies Energy

Education City Planning

Trends

Page 59: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

for Autonomous Cars

Near Future Labs

Page 60: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions
Page 61: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Apple Knowledge Navigator (1987)

Page 62: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

SPECULATIVE FUTURESSAN FRANCISCO, CA

Page 63: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Futures Design LabThe Future of Disease in 2026

Page 64: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Bio-sensing

Plant Genomics

Machine Learning

SF Speculative Futures

Page 65: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

SF Speculative Futures

Page 66: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

HEAL A modular wearable platform for optimal health

Signals

2016 2026Quantified SelfBio-hacking

Wearables

Machine Learning

3D Printing

?

SF Speculative Futures

Page 67: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

SF Speculative Futures

Page 68: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Shaping Signals | 2016

Page 69: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Shaping Signals | 2016

Future of Parenting Fisher Price

Page 70: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

“The future belongs to those who can imagine it, design it, and execute it…It isn’t something you await, but rather create”

-His Highness Sheikh Mohammed bin Rashid Al Maktoum

Page 71: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

Phil Balagtas @neshacom1 [email protected]

@futures_design facebook.com/speculativefutures [email protected]

primerconference.com

THANK YOU

Page 72: New Shaping Signals - UX New Zealand · 2018. 5. 7. · Shaping Signals Preparing for the Future through Speculative Design Phil Balagtas Design Director, GE Aviation Digital Solutions

www.primerconference.com