case study "user experience and healthcare: how the latest ui/ux trends are shaping the...

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User Experience and Healthcare February 2015 Harsh Thakar [email protected]

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Page 1: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

User Experience and Healthcare

February 2015

Harsh Thakar [email protected]

Page 2: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

What is User Experience?

User Engagement

User Experience (UX)

User Interface (UI) Human Computer Interaction

Usability

Micro Interactions

Information Architecture

Utility, ease of use and efficiency in accomplishing a task.

Page 3: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

How to approach User Experience Design?

Psychological Approach – User engages with a product at 3 different psychological levels: Reflective Behavioral Visceral

Interactive Approach – User perceives the product as a combination of: Form Flow Function

Page 4: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

The usual software creation process…

Analyze Design Develop

Page 5: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

Pre-empting the software creation process…

Ideate Design Create

Page 6: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

What is Ideate?

Business Intent User & User Context

User Intent Business Workflows

Ideas Catalog

Ideate Design Create

Page 7: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

What is Design?

Review and Evaluate Ideas based on Intent Analysis and User Feedback

Ideate Design Create

Page 8: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

Design - Balance of Speed v/s Fidelity

More Speed

Less Fidelity

Ideate Design Create

Page 9: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

Design - Balance of Speed v/s Fidelity

Less Speed

More Fidelity

Ideate Design Create

Page 10: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

Consumer Experience in Relationship Industry

Relationship Industries are industries which engage the customer over long term

Some examples include Banking, Insurance, Healthcare, Hospitality

Relationship Experience

Market / Sell

Onboard

Transact / Serve

Advise

Page 11: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

Provider Experience in Relationship Industry

Providers work on the business side to serve the consumer

Some examples include Doctors, Nurses, Med-Tech, etc.

Healthcare Providers work in teams and collaboration between them is essential.

Provider – Consumer Interaction

Engage

Capture Consumer

Info

Interact

Review and

Decisions

Page 12: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

Usability Challenges in Healthcare

Enhancing Patient Care Facilitate Team Based Collaboration

Reduce Cognitive Workload

Expedite User Interaction Capture Identify Outcome Scenarios and Risk

Patient Engagement across multiple devices

Page 13: Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

What’s next?

Q & A

Thank you!