canadian mobile web infographic
Post on 17-Jul-2015
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CANADIAN MOBILE USAGE
1 IN 4 CANADIANS WILL CUT THE CORDBY 2014,
AND ONLY USE A WIRELESS DEVICE
Mobile Usage in Canada (in Petabytes)
Smartphone activity in Canada
990,000NAVIGATION
900,000 SPORTS INFO
630,000 TRANSIT
540,000 WEATHER
540,000RESTAURANTS
Percentage who access the Internet with their mobile phones 30 // BC
43 // AB
27 // SASK+MAN
32 // ON
21 // QUE
22 // ATL
30%22%
27%
32%
21%
22%
Number of smartphone users in Canada
of local business websites are not optimized for mobile phones
ON THE RISE
ONE IN THREE
ONE IN FOUR
201020112012201320142015
82%
= 5 PETABYTES = 5 MILLION GIGABYTES = 66.5 YEARS OF HD VIDEO
more mobile phones will connect to the Internet in Canada than computers
2014
www.brickandmobile.com
Sources:
1. Cisco, (June 10, 2010), Cisco Visual Networking Forecast, 2009-2014. http://www.ciscovni.com/vni_forecast/index.htm2. Quorus Consulting Group Ltd. (April 29, 2011). 2011 Cell Phone Consumer Attitudes Study. http://www.cwta.ca/CWTASite/english/facts_figures_downloads/3. CRTC, (August 18, 2011).Navigating Convergence II . http://www.crtc.gc.ca/eng/publications/reports/rp1108.htm#t2134. eMarketer, (June 10, 2010). Canadian Mobile Subscriptions to Climb 20% by 2014. http://www.emarketer.tv/Article.aspx?R=10077475. Google/IPSOS OTX MediaCT. (2011, April). The Mobile Movement [PDF]. Retrieved from http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf
of smartphone users access the mobile web daily
73%
FROM 2010 - 2015
{THE
N W
HY
AR
E
Smartphones have invaded Canada. From coast-to-coast, more Canadians are using their smartphones to consume information daily.
This paradigm shift in consumer behaviour is changing the marketing landscape for businesses and brands in Canada.
As smartphones further establish themselves as the ultimate devices for ubiquitous information retrieval, businesses of all sizes need to provide consistent and easily navigable mobile web experiences that better engage their audiences across all platforms.
1525%INCREASE
2014
14.8 MILLION
2013
13.4 MILLION
2012
10.9 MILLION
2011
8.8 MILLION
2010
7.6 MILLION
Smartphones users will almost
DOUBLEin Canada between 2010 and 2014
NUMBER OF DAILY INTERACTIONS WITH VARIOUS INFORMATION SOURCES IN CANADA
By
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