caleb_gardner_how to build communities that take action_cmx summit nyc 2014
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BUILDINGMOVEMENTS
!CMX Summit June 12, 2014
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Advocates What would make me feel special?
Mass How do you get my
attention?
Participants What would make me
want to tell my friends?
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Participants They’ve bought into you, but they haven’t taken the next step.
Mass The rest of the public, who may or
may not be aware you exist.
Advocates The ones who keep coming back,
and tell others to do the same..
CONTENT TOUCH POINTSWITH MEASURABLE OUTCOMES
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THANK YOU
@CALEBGARDNER
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