business model innovation the case of the record industry
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Business Model InnovationThe Case of the Record Industry
Emilien Moyon, PhDProgram Director
Global Entertainment & Music BusinessAssociate Professor
2What are the most successful music companies/organizations?
3
4#1 challengeBusiness Model Innovation
5
What does the academic literature tell us about business model
innovation?
6
7
What did we learn from the digitalization of the industry?
8
How did the majors change their business models 1998-2008
9Research on Business Model Innovation(Lecocq & Demi, 2006)
Resources & Competenci
es
Organization
Value Proposition
Revenue structure
Cost structure
10
Economic concepts
Value creationVS.
Value capture
11
1. Business Model OptimizationResources & Competenci
es
Organization
Value Proposition
Revenue structure
Cost structure
122. Creating value in
alternative activity systemsResources & Competenci
es
Organization
Value Proposition
Revenue structure
Cost structure
133. Redefinition of the scope of
activitiesResources & Competenci
es
Organization
Value Proposition
Revenue structure
Cost structure
14
4. New BMResources & Competenci
es
Organization
Value Proposition
Revenue structure
Cost structure
154 Innovation Strategies
LogicImpact on
RCOVExamples
BM optimizationRestructurationsChange the structure of external activities
Creating value in alternative activity systems
Partner with electronics manufacturers to introduce bundled offers
Redefinition of the scope of activities
Stop manufacturing discs
New BMDevelop live-music entertainment (Warner 360°)
V
RC
O
V
RC
O
V
RC
O
V
RC
O
16
Creating value in
alternative activity system
New BM
BM optimization
Redefinition of the scope of activity
Value creation
Value capture
Less risk More innovation
1999 2000 2001 2002 2003 2004 2005 2006 2007 20080
10
20
30
40
50
60
New BM
Redefinition of the scope of activities
Creating value in alternative activity systems
BM optimization
Num
ber
of
deci
sions
Dynamic perspective17
Interactions with external networks enhance innovation
18
Value capture vs. Value creation
19
20Are they solutions to the
problem?
21
Business Model InnovationThe Case of the Record Industry
Emilien Moyon, PhDProgram Director
Global Entertainment & Music BusinessAssociate Professor
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