building upon an idea how to

Building upon an idea!

alexis@erepubliklabs.comTwitter: @alexisbonte

My idea today

• One of you to turn an idea into a transformative business

• Useful roadmap for building a business out of an idea

One learning: Team

“FAILURE ALWAYS PRECEDES SUCCESS”

TradeOK

200k $

1.1B $

10 M $

2 M $

50k $ >

eRepublik Labs: Crafting Game Worlds

• I like games & business• Boxed games model sucks & huge market, moving online• I’m inexperienced enough to think I can do it better• Found somebody who believed me & could help

50 employees, 5 million registered players and…

The idea•Anyone can have an idea

•Being the first Helps (not always)

•But execution is everything

•Regrets = the sum of the risks you did not take

•Skill, Focus, Equity (Sweat / Cash) & Luck

What problem do you solve?

•Best ideas: simple solution to large problem

•Often initial idea won’t be the right one

•A good team can turn that around / evolve

•Right idea + Bad team = Fail

The Team

•Co-founders key

•Start with sweat equity

• Inexperienced = advantage?

•You want smart doers

•Not to serious

•No i in Team

•CEO must drive the vision

•You will fight & split

Private Launch, Friends & Family $

•Only F&F fund @idea stage unless:

•Launch something quickly (make it exclusive)

•Get feedback, iterate, improve, validate

•No $ on marketing (thank you social tools)

•Learn! Change the idea / product if needed

Public Launch / Angel $

•Research online Angel list etc.

•Compete: LeWeb, TC 50, Seedcamp etc.

•Get $ from angels or sales

•Timing for Launch : Depends

•Promote like mad, kickstarter?

•Look bigger than you are

•Be cheap & hire slowly fire quickly

Things WILL go WRONG

DO NOT GIVE UP

Growth / VC $ / Profits

•VC $: for successful companies to grow faster

•Forget it if not the above or one of these:

•To little or to much can kill you / ego trap

•VC priority: 1> growth 2 > profits Yours: depends

•Harder choices, costlier mistakes, FOCUS

Want to make your idea big?

DON’T RUN OUT OF MONEY

YOU WILL EVENTUALLY

LAND ON YOUR FEET

Contact

Alexis BonteChairman Trilulilu, Zonga

ceo and co-foundereRepublik Labs

alexis@erepublik.comTwitter.com/alexisbonte

We are hiringwww.erepubliklabs.comhr@erepubliklabs.com

What we are doing next:Sign up at TacticalHeroes.com for early access

Thank you