building a mobile strategy - idea to realization - per lauridsen

Building a Mobile Strategy From Idea to Realization Per Lauridsen, EMEA Mobility and User Experience Services 28 April 2015

2 ©  2015 SAP SE or an SAP affiliate company. All rights reserved.

Some don’t see the need for a mobile strategy…


…for others the race is already on!

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 4 Public

The race is on and the field is spreading out

www.enterprisemobilityexchange.com

53.6%


Why are some companies struggling to move on to the next level?


•  No one solution fits all - differentiate for different roles.

Lessons learned


No one solution fits all

Mobile Employee & Manager •  Employees and managers

•  Often casual use, self service

•  High number of users cross company, potential to improve user satisfaction significantly

•  Mobile Analytics important for all, especially executives

Mobile Worker •  Mobile worker in plant, field service,

etc., but also sales

•  App often supporting complex business processes, guiding users through their day, offline support

•  High potential to transform work experience with Mobile...

Mobile Consumer •  Consumers have high expectations

regarding ease of use

•  Potentially transformational opportunity for company

•  In some industries distributor, channel partners, etc. instead of consumer…



Lessons learned

•  Objectives, benefits and cost not defined or understood.


Brainstorming and ‘prototyping’

Prio medium

Prio medium Prio high

Prio low

Valu

e Feasibility

Low

High

Complex Simple

Prioritization

1

2

3

4

5 14

7

9 8 12

6

Understand value and feasibility



Lessons learned

•  Objectives, benefits and cost not defined or understood.

•  Custom specific requirements and integration effort is underestimated.

•  There is no owner or governance structure

•  Mobility initiatives not aligned with overall IT security policies.

•  Not enough effort going into understanding detailed requirements.

•  Organisation does not have interest or skills to drive or implement changes.


Example of Governance & Organization

A Mobile Organization as part of global IT has been put in place

Mobile Projects / Change Requests: •  In general the usual change request management process may also apply in the area of mobile solutions. •  Requirements originate from different business stakeholders. •  This requires solutions to be provided across multiple business areas. •  On the IT side there will be multiple teams involved in project and service delivery of mobility solutions Ongoing Mobile Service Delivery: •  Enterprise Mobility cuts across the business processes, business units, SAP and non-SAP landscape. •  An IT Steering Group shall be put in place to ensure communication both with Business and GEP •  A Mobility Centre of Excellence (MCoE) is a virtual team acting across business services to plan, manage, govern, deliver and be accountable

for end to end mobile solutions and operation needs for the business. It acts to align stakeholders, manage mobility operations and deliver innovative mobility solutions.


I see there is a lot to keep in mind – do you have some kind of checklist?


Enterprise Mobility Strategy Framework

Strategy

Discover Plan Build Run

WHY Vision & KPI

WHAT Use cases

HOW Realization

WHEN Roadmap

Business Benefit Assessment

Value estimation & TCO

Analysis Benefit Review & Evaluation

Realize Benefits

Establish Potentials for Further Benefits

Value Management

Security & Compliance

Concept

Risk Identification &

Assessment Execute Risk

Mitigation Plan Raise

Awareness Establish Monitoring & Compliance,

Review & Optimize Risk &

Security

Mobile Use case Backlog

Innovation Areas Execute Innovation Model Continuous

Innovation of Use cases Mobile

Innovation

IT Deployment Plan

Solution Architecture

Plan IT Operations &

Services IT Deployment

& Testing IT Lifecycle

Management IT Operations &

Service Optimization

IT Management

mLearning Framework

Sourcing, Education &

Communication Stakeholders, Roles & Skills

Knowledge Transfer, Application & Evaluation

Skills & Transformation

Training Execution

Program/Project Planning

Program/Project initiation

Program/Project Realization Program/Project Closure Program and

Project Mgmt

Monitoring & Control

Execute Governance Framework

Optimize Governance

Ensure Sustainable Governance

Governance & Organization

Organization Charter

MCOE Capability Framework

Process To-Be Mapping

UX & Requirement Spec

App/Solution Roll-out

App/Solution Design &

Development App Factory UX & Design


OK, I get it - but can SAP help us?


SAP Services can support – example initial ‘Discovery Workshop’

Strategy Management


WHY Vision & KPI

WHAT Use cases

HOW Realization

WHEN Roadmap




Realize Benefits


Value Management


Concept






Security




Innovation

IT Deployment Plan







IT Management

mLearning Framework





Training Execution




Project Mgmt



Optimize Governance











.. or more ongoing support within specific areas

Strategy Management


WHY Vision & KPI

WHAT Use cases

HOW Realization

WHEN Roadmap




Realize Benefits


Value Management


Concept






Security




Innovation

IT Deployment Plan







IT Management

mLearning Framework





Training Execution




Project Mgmt



Optimize Governance












Strategy Management


WHY Vision & KPI

WHAT Use cases

HOW Realization

WHEN Roadmap




Realize Benefits


Value Management


Concept






Security




Innovation

IT Deployment Plan







IT Management

mLearning Framework





Training Execution




Project Mgmt



Optimize Governance











Remember….

©  2015 SAP SE or an SAP affiliate company. All rights reserved.

Thank you

Malek Meziane KSA [email protected] +971 56 216 2152

Nicolas Duhai UAE + Gulf [email protected] +971 56 416 2320

Per Lauridsen EMEA [email protected] +44 778 572 2440

building a mobile strategy - idea to realization - per lauridsen

Technology

sap se

sap affiliate company

mobile organization

mobile strategy

area of mobile solutions

mobile consumer consumers

mobile analytics important

place mobile projects