build your personal brand

Tooting Your Own HornWomen Who Tech TeleSummit

March 31, 2008

Angie Chang, Women 2

Megan Fitzgerald, Career By ChoiceLynne D. Johnson, Fast Company

“Everyone has a chance to be a brand worthy of

remark.”“The Brand Called You”

Tom Peters

TM

createduncovered

clarity

credibility

visibility focus

differentiate

succeed

extract

express

exude

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Get clear

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[express]

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branding

yourself

online

MeGoogle SearchGoogle Search

onlineidentitycalculator

blog

lynne johnson

TM

womenwhotech@careerbychoice.com

Empowering expats to use their personal brand for professional and business success

www.careerbychoice.com

Your name = Your brand

•Register your domain and SEO it like crazy

•Even SEO aliases

Your voice = Your brand•Leave comments

Your voice = Your brand

•Keep it real/Don’t go off brand

Your voice = Your brand

•Become an expert

Build community

Monitor your brand