build your personal brand
DESCRIPTION
Tooting Your Own Horn (Women Who Tech) Do you take credit for all of the fabulous work you do? Do you feel that you are forging ahead in your career or are you being overshadowed by your male colleagues? This panel will explore personal branding and provide tips and strategies to help you enhance your careers and visibility.TRANSCRIPT
Tooting Your Own HornWomen Who Tech TeleSummit
March 31, 2008
Angie Chang, Women 2
Megan Fitzgerald, Career By ChoiceLynne D. Johnson, Fast Company
“Everyone has a chance to be a brand worthy of
remark.”“The Brand Called You”
Tom Peters
TM
createduncovered
clarity
credibility
visibility focus
differentiate
succeed
extract
express
exude
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Get clear
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[express]
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[exude]
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branding
yourself
online
MeGoogle SearchGoogle Search
onlineidentitycalculator
blog
lynne johnson
TM
Empowering expats to use their personal brand for professional and business success
www.careerbychoice.com
Your name = Your brand
•Register your domain and SEO it like crazy
•Even SEO aliases
Your voice = Your brand•Leave comments
Your voice = Your brand
•Keep it real/Don’t go off brand
Your voice = Your brand
•Become an expert
Build community
Monitor your brand