brown bag branding workshop introduction to branding of georgia regents university and health system

Brown Bag Branding Workshop

Introduction to Branding of Georgia Regents University and Health

System

Our mission is to provide leadership and excellence in teaching, discovery, clinical care, and service as a student-centered comprehensive research university and academic health center with a wide range of programs from learning assistance through postdoctoral studies.

Mission

We are growing as a student-centered research university and a patient- and family-centered academic health care center with recognized excellence in the health sciences and in strong liberal arts undergraduate, graduate and professional education, preparing individuals to succeed in tomorrow's global environment by emphasizing discovery, creativity and innovation.

Who We Are

GRU Facts• We are one of four comprehensive research

universities in the University System of Georgia.• We are the only academic health system in the

state of Georgia.• Over 112 academic programs • 9 colleges• Student body equals 9,600• Total sponsored research equals $57.5 million• Direct economic impact in Georgia equals $1.6

billion• Total square footage of buildings equals 6.5

million• We are Jaguar Nation!

Former Identity New IdentityAugusta State University Georgia Regents University AugustaGeorgia Health Sciences University Georgia Regents University AugustaMedical College of Georgia Medical College of Georgia (SOM of

Georgia Regents University)Georgia Health Sciences Health System (formerly MCGHealth)

Georgia Regents Health System

Georgia Health Sciences Children’s Medical Center

Children’s Hospital of Georgia

What is our identity?

Logos

Employee Branding Tools• Brand video• Brand Style Guidelines• Branding Workshops• GReport

http://vimeo.com/georgiaregents/review/61187806/a695cfaaf1

Brand Essence Video

PAWS Employee Intranet

Resources for Brand

Guidelines, Logos,

Templates, etc.

http://paws.gru.edu

GReport • Check your email

every Wednesday for the latest updates

• Sign up at report.gru.edu/email

• Post your events at report.gru.edu/gru-report-announcements

Brown Bag Workshops• Next Workshop– May: “Web Basics”

• Different workshops each month

• Send topic ideas to marketing@gru.edu

facebook.com/GeorgiaRegentsU

facebook.com/GRMedCenterfacebook.com/GAChildrens

twitter.com/GeorgiaRegentstwitter.com/GRMedCentertwitter.com/GAChildrens

How do you get connected?

Office ofCommunications and Marketing

marketing@gru.edu706-721-7406

Who do you contact?