brokerage 2007 presentation ilab

IBBT iLabTara Shrimpton-SmithPieter BallonBrecht Vermeulen

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iLab structure

IBBT

Research groups

Research projects

iLab

Technical test center

Usability lab

Open innovation centre

iLabforum

Support for basic research iLab doesn’t disturb the market (commercial tests)

iLab Technical test centerBrecht Vermeulen

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Overview

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Equipment: platforms and measurement tools

xDSL, cable, ethernet, fibre channel, infiniband, wireless Servers, terminals, handheld devices, storage Interactive TV: Myrio, MHP Measurement:

L2-L3 traffic generation: smartbits, Testcenter, N2X L1-L3 traffic analysis: Fluke Optiview, xDSL tracespan L4-L7 generation & analysis: Spirent Avalanche Voice quality tester Opticom opera

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Telenet to Skynet (Skype P2P and direct): 24h

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iLabOpen innovation center

Pieter Ballon

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iLab open innovation centre (1/3)

Open Innovation Shorter time-to-market for more ideas Using the innovative capabilities at the edges of the value chain: non-ICT companies,

SMEs, semi-professionals, consumers, policy makers Systemic Failure in ICT Innovation

Too little or too much interaction, danger of lock-in Early intervention in innovation process required

Why support and take part in Open Innovation?

Involving Policy Makers Societal innovation Constructive Technology Assessment

Involving Companies and Public Organisations Demonstrate advantages of open and multi-stakeholder

process Experiment with new business / PPP models in trusted

context Involving End Users

End users domesticate new technologies End users create new value and adopt new roles

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iLab open innovation centre (2/3)

The IBBT lab for policy and strategy research and experimentation Important Policy and Strategy Issues

Stimulating open innovation Building strong partnerships and networks Reaping rewards from Web 2.0 innovations Closing the digital divide Safeguarding privacy and trust

Methods Experimental, multi-stakeholder analysis and co-design with policy and

business partners Use of various simulation tools and Living Lab settings, including a

wireless broadband campus network in Brussels

What is the iLab open innovation centre?

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iLab open innovation centre (3/3)

Expertise in national and international projects Policy impact of ICT innovations Foresight for policy and strategy Open innovation business models Living Lab experimentation

European Network of Living Labs Established November 2006 in Helsinki, Finland 20 Members selected as forerunners of European Living Labs Open Innovation Centre selected as member of first wave of

European Living Labs

National and international dimension

iLabUsability lab

Tara Shrimpton-Smith

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Advantages of lab testing

Easier for products in development Video-recordings improve analysis Usability expert takes notes without disturbing the user Other people can follow and comment the test without

disturbing the user Possibility for extension with extra equipment Validation test Comparing test

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Disadvantages of lab testing

Test user intimidated by environment Distance between usability expert and user In-house usability lab kan leiden tot sociaal wenselijke

antwoorden-> goeie vertaling gewenst ;-) Cost and maintenance of equipment

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Stationary usability lab

Observation and control roomseparated by view-through mirror andcameras

Evaluation software “Noldus TheObserver”Controlled environment

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Portable usability lab

Same facilities but on locationPossibility to test in naturalenvironment

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Mobile usability lab

Testing of handheld devicesNatural environment

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Eyetracking

Heat maps, hot spots, gaze timeControlled environment

iLabDemo Usability lab

Tara Shrimpton-Smith