britax uk- digital review

Post on 23-Jan-2018

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Retail

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What is Britax?

A global company dedicated to

child products and safety.

What does it do?

It manufactures childcare products including car seats, strollers, high

chairs, etc

What does it say?

Family life without limits

https://www.site-analyzer.com/en/analysis/89177/http://www.britax.co.uk/pushchairs/

(If this link has expired then kindly visit www.site-analyzer.com and put Britax's website link)

www.britax.co.uk/pushchairs/

ACCESSIBILITY72.6%

Content language is

defined.

ResponsiveDesign

Printing Stylesheet is

missing

Correct Domain length

Clean URLs

Content language is defined.

ResponsiveDesign

Correct Domain length

Printing Stylesheet is missing

CONTENT62.6%

Text/Code ratio

too low

Title Coherence

missing

Headingsoptimized

No frameor iframepresent

StrongKeyworddensity

No flash

According to http://tools.seochat.com/tools/code-to-text-ratio/

Text/Code ratiotoo low

Title Coherencemissing

Headings

optimized

Strong Keyworddensity

DESIGN44%

Build on HTML5

No consistency

DisappointingE-commerce

features

Product showcase

without pricing

No Site Map

Disappointing E-commercefeatures

No consistency in page designs

Product showcase

without pricing

PERFORMANCE53.5%

Navigationis

Hierarchical

Low Page weight

Less Download

Time

Page load time can be

improved

SEO52.3%

Pushchair-2nd page ranking

Buggy orstroller-

no presence

Meta descriptions

too short

Site map not

defined

Brtiaxpushchair-1st page ranking

Brtiax pushchair-1st page ranking

Pushchair-2nd page ranking

Meta descriptions too short

Buggy or stroller- no presence

Facbook

25k Fans

0.70% talking about this

Same fans commenting repeatedly

Twitter

5k followers

Regular tweets but no engagement

Tags are repetitive and closed-ended like

#WeekendFunWithBaby#WeekendWithBaby

#ActiveParents

YouTube

564 subscribers

Very Few videos

Videos have no description or tags

Facbook

Twitter

http://www.tweetstats.com/graphs/britaxuk#tcloud

YouTube

Simple,

responsive design

Easy Navigation

Smooth

E commerce Strong SEO

Good usage of Instagramand Pinterest

www.mamasandpapas.com

www.bugaboo.com

Unique, attractive responsive

design

Navigation is smooth &

fast

Smooth

E-commerce

Poor SEO

Running Ad words

Good SM followership & engagement

Very Creative

Responsive design

Animation can be

confusing

E-commerce smooth and

fastPoor SEO

Decent SM Followership

Poor engagement

www.philandteds.com/uk

STRENGTHS WEAKNESS

• Useful and relevant content

• Responsive Design

• Ineffective call to action

• No consistency

OPPORTUNITIES THREATS

• Emerging e-commerce market

• Effective online marketing

tactics

• Weak E-commerce

• Poor SEO

Consistent Design with strong E-commerce

Single Clear message on all Digital Platforms

Identifying the buyer personas & then communicate

GAP

Google Analytics?

Online Marketing Objectives?

Competitor List?

Brand

USP?

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