britax uk- digital review
TRANSCRIPT
What is Britax?
A global company dedicated to
child products and safety.
What does it do?
It manufactures childcare products including car seats, strollers, high
chairs, etc
What does it say?
Family life without limits
https://www.site-analyzer.com/en/analysis/89177/http://www.britax.co.uk/pushchairs/
(If this link has expired then kindly visit www.site-analyzer.com and put Britax's website link)
www.britax.co.uk/pushchairs/
ACCESSIBILITY72.6%
Content language is
defined.
ResponsiveDesign
Printing Stylesheet is
missing
Correct Domain length
Clean URLs
Content language is defined.
ResponsiveDesign
Correct Domain length
Printing Stylesheet is missing
CONTENT62.6%
Text/Code ratio
too low
Title Coherence
missing
Headingsoptimized
No frameor iframepresent
StrongKeyworddensity
No flash
According to http://tools.seochat.com/tools/code-to-text-ratio/
Text/Code ratiotoo low
Title Coherencemissing
Headings
optimized
Strong Keyworddensity
DESIGN44%
Build on HTML5
No consistency
DisappointingE-commerce
features
Product showcase
without pricing
No Site Map
Disappointing E-commercefeatures
No consistency in page designs
Product showcase
without pricing
PERFORMANCE53.5%
Navigationis
Hierarchical
Low Page weight
Less Download
Time
Page load time can be
improved
SEO52.3%
Pushchair-2nd page ranking
Buggy orstroller-
no presence
Meta descriptions
too short
Site map not
defined
Brtiaxpushchair-1st page ranking
Brtiax pushchair-1st page ranking
Pushchair-2nd page ranking
Meta descriptions too short
Buggy or stroller- no presence
Facbook
25k Fans
0.70% talking about this
Same fans commenting repeatedly
5k followers
Regular tweets but no engagement
Tags are repetitive and closed-ended like
#WeekendFunWithBaby#WeekendWithBaby
#ActiveParents
YouTube
564 subscribers
Very Few videos
Videos have no description or tags
Facbook
http://www.tweetstats.com/graphs/britaxuk#tcloud
YouTube
Simple,
responsive design
Easy Navigation
Smooth
E commerce Strong SEO
Good usage of Instagramand Pinterest
www.mamasandpapas.com
www.bugaboo.com
Unique, attractive responsive
design
Navigation is smooth &
fast
Smooth
E-commerce
Poor SEO
Running Ad words
Good SM followership & engagement
Very Creative
Responsive design
Animation can be
confusing
E-commerce smooth and
fastPoor SEO
Decent SM Followership
Poor engagement
www.philandteds.com/uk
STRENGTHS WEAKNESS
• Useful and relevant content
• Responsive Design
• Ineffective call to action
• No consistency
OPPORTUNITIES THREATS
• Emerging e-commerce market
• Effective online marketing
tactics
• Weak E-commerce
• Poor SEO
Consistent Design with strong E-commerce
Single Clear message on all Digital Platforms
Identifying the buyer personas & then communicate
GAP
Google Analytics?
Online Marketing Objectives?
Competitor List?
Brand
USP?
