breadtalk csr

Corporate Social Responsibility ProgramPrepared by:

Ngoh Wei Jie S10144489D

Our Cause

Importance of CSR

Repair brand image

Positive media coverage

Importance of CSR

Positive work environment

Increases company’s profit

PROGRAM

Launch EventActive Ageing

Sessions

Charity Walk

LAUNCH EVENT

DetailsInform public about BreadTalk Group’s CSR program

Speech by CEO of BreadTalk Group, Mr Eng

Sampling of latest products

Representatives from elderly care centers

Details

Civic Plaza, Ngee Ann City

Saturday, 9th January 2016

1 pm – 6 pm

ACTIVE AGEING

Details

Morning Exercises

Memory Games Gardening

Details

Every Saturday (16/01/16 – 10/12/16)

Respective Elderly Care Centers

Morning Exercise: 8am – 10am

Memory Games: 1pm – 3pm

Gardening: 3pm – 5pm

CHARITY WALK

Details

5 KM

Getai Performance

Open to public

Marina BaySaturday, 17th December 2016

Details

2pm – 7pm$20 per person / Free

for Senior Citizens

STAFF PARTICIPTION

Importance

Encouragement

Clock in hours of participation

Earn rewards

Reward System

≥ 200 hours

$50 worth of Capitaland Mall Vouchers

A pair of Cathay Movie Tickets

X 10

X 500

X 100

A 3D2N trip to Bali for two

≥ 100 hours

≥ 50 hours

FINANCIAL BREAKDOWN

BREAKDOWN

Active Ageing

Memory Games Cost

$ 2,000

Gardening Tools

$ 2,000

Total $ 4,000

Launch Event

Venue $ 10,000

Set Up Cost $ 8,000

Refreshments $ 3,000

Total $ 21,000

BREAKDOWN

Employee RewardsBali Trip X10

$ 10,000

Capitaland Mall Vouchers X 100

$ 5,000

Cathay Movie Tickets X 500

$ 10,000

Total $ 25,000

Charity walkGoodie Bags $ 20,000

First Aid $ 500

Getai Setup Cost

$ 10,000

Performers $ 4,000

Host $ 500

Refreshments $ 10,000

Total $ 45,000

BREAKDOWN

SummaryLaunch Event $ 45,000

Active Ageing $ 4,000

Charity Walk $ 21, 000

Employee Rewards $ 25, 000

TOTAL $95,000

BUDGET $100,000

REMAINING $5,000

Q & A

Conclusion