branding slideshow

What is branding?

Today more than ever we are surrounded by brands of all sorts, yet most of us take them for granted. It’s not uncommon to find business people with a great idea but no clear notion of what ‘branding’ is and how a strong, well developed brand can help grow their great idea into the size and type of business they want.

Despite volumes written on branding and brand strategy there is still a gap in the general understanding of what a brand is, what it means and how it can create real value. This book evolved after identifying the need for a simple tool that will help close that gap.

As the market for everything from mobile phones to widgets becomes more and more competitive, creating a strong brand and brand story around your product or service is vital in today’s business landscape. In this book I have harnessed my 25 years of experience in the design and branding industry to break down the concept of branding into its most basic forms and through the use of simple graphic illustrations capture and share the essence of branding with you.

Never underestimate the power of branding to create better value in your business, to inspire loyalty in current customers and consistently attract new ones. I hope this little book helps you to better understand branding and the potential of your own brand to help your business be everything you want it to be, and more.

About the book

brand

A brand is like your personality, it’s the core of who you are

It’s how you think and express yourself

It’s the messages you’re sending out

love it hate it

brand

These messages form opinions in seconds

brand love it

love it

love it

love it

These brand messages are very powerful, they attract loyal customers

brand

By creating an emotional connection with each and every one

How do we create this strong bond?

brand

It all starts with your brand message

culture

media

environment

logo

product

staff

advertising

website

colla

tera

l

brandmessage

Your message is the core of everything you do

brandmessage

love

itno fun

no interest

very

cool

my style

hate

it

yuck

my look

want it

Your message will connect with certain types of people

brand

They are connecting with your brand personality

To help further explain branding, lets take an ordinary pen

Timeless design

Tradition

Quality

Fine craftsmanship

Sense of eternity

Lets add some individual brand messages around the pen

Timeless design

Tradition

Quality

Fine craftsmanship

Sense of eternity

This is the brand personality for Mont Blanc pens

Statement of style

Their core message helps customers choose this brand over another

I like:

styledetailqualitytraditionelegance

Their message attracts a like minded customer

brand

The customer and brand connect

trustloyaltyvaluerecognition

The brand then creates...

market sharecompetitivenessfollowersturnoverprofits

Watch your brand grow as it increases...

And you’ll have a loyal customer for life

brand

Ask us how

About the author

Sue Palmer is the founder and director of the boutique design and branding company, Liquid Creativity. Sue works as a branding consultant and has extensive experience working with teams and guiding them through the process of building an emotive and engaging brand.

Sue is passionate about helping businesses connect, bond and build lasting relationships with their customers through branding. Her style as a consultant is practical, insightful and creative. She can be contacted by email at sue@liquidcreativity.com.au

Realise your vision through branding

Liquid Creativity 50 Cobden Street North Melbourne

03 9329 3888studio@liquidcreativity.com.auwww.liquidcreativity.com.au