branding slideshow
DESCRIPTION
Never underestimate the power of branding to create better value in your business, to inspire loyalty in current customers and consistently attract new ones. As the market for everything from mobile phones to widgets becomes more and more competitive, creating a strong brand and brand story around your product or service is vital in today's business landscape.TRANSCRIPT
What is branding?
Today more than ever we are surrounded by brands of all sorts, yet most of us take them for granted. It’s not uncommon to find business people with a great idea but no clear notion of what ‘branding’ is and how a strong, well developed brand can help grow their great idea into the size and type of business they want.
Despite volumes written on branding and brand strategy there is still a gap in the general understanding of what a brand is, what it means and how it can create real value. This book evolved after identifying the need for a simple tool that will help close that gap.
As the market for everything from mobile phones to widgets becomes more and more competitive, creating a strong brand and brand story around your product or service is vital in today’s business landscape. In this book I have harnessed my 25 years of experience in the design and branding industry to break down the concept of branding into its most basic forms and through the use of simple graphic illustrations capture and share the essence of branding with you.
Never underestimate the power of branding to create better value in your business, to inspire loyalty in current customers and consistently attract new ones. I hope this little book helps you to better understand branding and the potential of your own brand to help your business be everything you want it to be, and more.
About the book
brand
A brand is like your personality, it’s the core of who you are
It’s how you think and express yourself
It’s the messages you’re sending out
love it hate it
brand
These messages form opinions in seconds
brand love it
love it
love it
love it
These brand messages are very powerful, they attract loyal customers
brand
By creating an emotional connection with each and every one
How do we create this strong bond?
brand
It all starts with your brand message
culture
media
environment
logo
product
staff
advertising
website
colla
tera
l
brandmessage
Your message is the core of everything you do
brandmessage
love
itno fun
no interest
very
cool
my style
hate
it
yuck
my look
want it
Your message will connect with certain types of people
brand
They are connecting with your brand personality
To help further explain branding, lets take an ordinary pen
Timeless design
Tradition
Quality
Fine craftsmanship
Sense of eternity
Lets add some individual brand messages around the pen
Timeless design
Tradition
Quality
Fine craftsmanship
Sense of eternity
This is the brand personality for Mont Blanc pens
Statement of style
Their core message helps customers choose this brand over another
I like:
styledetailqualitytraditionelegance
Their message attracts a like minded customer
brand
The customer and brand connect
trustloyaltyvaluerecognition
The brand then creates...
market sharecompetitivenessfollowersturnoverprofits
Watch your brand grow as it increases...
And you’ll have a loyal customer for life
brand
Ask us how
About the author
Sue Palmer is the founder and director of the boutique design and branding company, Liquid Creativity. Sue works as a branding consultant and has extensive experience working with teams and guiding them through the process of building an emotive and engaging brand.
Sue is passionate about helping businesses connect, bond and build lasting relationships with their customers through branding. Her style as a consultant is practical, insightful and creative. She can be contacted by email at [email protected]
Realise your vision through branding
Liquid Creativity 50 Cobden Street North Melbourne
03 9329 [email protected]