branding for authors and writers
Post on 31-Oct-2014
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5 points to branding oneself or book
TRANSCRIPT
5 POINTS TO BRANDING
WHAT IS A BRAND?
BestGlobalBrands.com
WHAT ARE YOU BRANDING?
BRANDING YOU
AP photo
BRANDING A PRODUCT
Suzanne L
eto
urn
eau
Product - Expert
CELEBRITY BRANDING
EXPERT
Gary Vaynerchuk
BRAND POSITIONING
• WHERE IS IT CREATED?
• FOCUS
• VALUES
BRAND DEVELOPMENT
• DEFINE THE NEED
• SHARED OBJECTIVES
• ENGAGE WITH YOUR MARKET
• BRAND TOOLS
THE LOGO IS THE MESSAGE
1962
BRAND STORY
EMOTION
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