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Page 1: Blogging for Authors And Writers · Bali Retreat 2010 1 / Blogging for Authors And Writers Power smoothie check in How are you feeling? Any „aha‟ moments What you want to

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Blogging for Authors

And Writers

Power smoothie

check in

How are you

feeling?

Any „aha‟ moments

What you want to

learn in this session

http://www.flickr.com/photos/echo0101/459

7608967/

How do you feel about blogging

right now?

http://www.flickr.com/photos/kunel/167783571/
http://www.flickr.com/photos/echo0101/4597608967/
http://www.flickr.com/photos/echo0101/4597608967/
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Why you need blogging

http://simonandschuster.biz/author-resources/tips-for-promoting-your-books

http://www.thecreativepenn.com/2010/02/2

2/publisher-simon-schuster-says-authors-

should-blog-and-social-network/

http://cba-ramblings.blogspot.com/2009/06/dreaded-author-platform.html

http://www.flickr.com/photos/kunel/167783571/
http://simonandschuster.biz/author-resources/tips-for-promoting-your-books
http://simonandschuster.biz/author-resources/tips-for-promoting-your-books
http://simonandschuster.biz/author-resources/tips-for-promoting-your-books
http://simonandschuster.biz/author-resources/tips-for-promoting-your-books
http://simonandschuster.biz/author-resources/tips-for-promoting-your-books
http://simonandschuster.biz/author-resources/tips-for-promoting-your-books
http://simonandschuster.biz/author-resources/tips-for-promoting-your-books
http://simonandschuster.biz/author-resources/tips-for-promoting-your-books
http://simonandschuster.biz/author-resources/tips-for-promoting-your-books
http://simonandschuster.biz/author-resources/tips-for-promoting-your-books
http://simonandschuster.biz/author-resources/tips-for-promoting-your-books
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
http://cba-ramblings.blogspot.com/2009/06/dreaded-author-platform.html
http://cba-ramblings.blogspot.com/2009/06/dreaded-author-platform.html
http://cba-ramblings.blogspot.com/2009/06/dreaded-author-platform.html
http://cba-ramblings.blogspot.com/2009/06/dreaded-author-platform.html
http://cba-ramblings.blogspot.com/2009/06/dreaded-author-platform.html
http://cba-ramblings.blogspot.com/2009/06/dreaded-author-platform.html
http://cba-ramblings.blogspot.com/2009/06/dreaded-author-platform.html
Page 3: Blogging for Authors And Writers · Bali Retreat 2010 1 / Blogging for Authors And Writers Power smoothie check in How are you feeling? Any „aha‟ moments What you want to

www.TheCreativePenn.com Bali Retreat 2010

3

http://www.flickr.com/photos/sheeshoo/68563737/

“A blog is a

website with

special powers” Yaro Starak, 6 figure professional blogger

Entrepreneur‟s Journey.com

“A blog is a loyalty

generator” Chris Garrett, ChrisG.com, co-author of Problogger, the

book.

http://www.flickr.com/photos/protoflux/2287

499188/

Keep people

coming back

KNOW

LIKE

TRUST

Google yourself.

Are you in control

of what someone

will see?

An agent? A

Publisher?

A book buyer?

A speaker‟s

bureau?

http://www.flickr.com/photos/sheeshoo/68563737/
http://www.entrepreneurs-journey.com/
http://chrisg.com/
http://www.flickr.com/photos/protoflux/2287499188/
http://www.flickr.com/photos/protoflux/2287499188/
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Centralised hub linked

to by other sites

http://www.flickr.com/photos/paulwatson/4148536/

http://www.flickr.com/photos/paulwatson/4148536/
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Connection to

other writers

and bloggers

Bloggers are a

powerful

community

http://farm4.static.flickr.com/3322/3423689

554_2429ee0053_m.jpg

http://www.bookmarket.com/

“Book Marketing is all about

creating relationships”

John Kremer

http://www.fourhourworkweek.com/blog/20

07/08/06/how-does-a-bestseller-happen-a-

case-study-in-hitting-1-on-the-new-york-

times/

http://farm4.static.flickr.com/3322/3423689554_2429ee0053_m.jpg
http://farm4.static.flickr.com/3322/3423689554_2429ee0053_m.jpg
http://www.bookmarket.com/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
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www.TheCreativePenn.com Bali Retreat 2010

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http://farm5.static.flickr.com/4089/5020253586_9cf4dbb2ec_m.jpg

Writing Practice

http://paulocoelhoblog.com/

http://journal.neilgaiman.com/

http://www.tessgerritsen.com/blog/

http://farm4.static.flickr.com/3318/3528623354_fdc2136587_m.jpg

Fun!

Intrinsically

rewarding

http://farm5.static.flickr.com/4089/5020253586_9cf4dbb2ec_m.jpg
http://paulocoelhoblog.com/
http://journal.neilgaiman.com/
http://www.tessgerritsen.com/blog/
http://farm4.static.flickr.com/3318/3528623354_fdc2136587_m.jpg
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http://farm3.static.flickr.com/2221/2225273

983_ae3aca97e3_m.jpg

Status and credibility

Gary Vaynerchuk‟s 10 book deal with

Harper Collins after his video blog,

Wine Library TV took off

Blog “Stuff white people

like” gets book deal

Julie & Julia, the book and the

movie stem from “Julie & Julia:

365 Days, 524 Recipes, 1 Tiny

Apartment Kitchen” which came

from Julia Powell‟s blog

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What to put on a blog

http://farm3.static.flickr.com/2221/2225273983_ae3aca97e3_m.jpg
http://farm3.static.flickr.com/2221/2225273983_ae3aca97e3_m.jpg
http://www.flickr.com/photos/kunel/167783571/
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Get started creating content.

You can change your theme later.

Why are you blogging?

What is your definition

of success?

Page 9: Blogging for Authors And Writers · Bali Retreat 2010 1 / Blogging for Authors And Writers Power smoothie check in How are you feeling? Any „aha‟ moments What you want to

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http://www.flickr.com/photos/mik

epd/2240579348/

• How To posts

• List article

• Opinion post

• Video post

• Podcast/ audio interview

• Text based interview

• Product or book review

• Lessons learned post

• Report on an event or

seminar

• Original writing e.g. Short

story

• Your own press releases and

book promotion!

Consume. Produce

http://farm1.static.flickr.com/74/199749173_d1d21053a7_m.jpg

Review other blogs in your niche

http://alltop.com/

http://wefollow.com/

http://www.flickr.com/photos/mikepd/2240579348/
http://www.flickr.com/photos/mikepd/2240579348/
http://farm1.static.flickr.com/74/199749173_d1d21053a7_m.jpg
http://alltop.com/
http://wefollow.com/
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Engagement with

audience.

Comments, sharing.

Be personal.

Ask a question.

Be useful.

Use social plugins.

http://farm4.static.flickr.com/3603/3387189

144_955030cc27_m.jpg

How

often

should

you

post?

Link

freely Share

traffic

http://farm1.static.flickr.com/81/233853485_57b1d52763_m.jpg

http://farm4.static.flickr.com/3603/3387189144_955030cc27_m.jpg
http://farm4.static.flickr.com/3603/3387189144_955030cc27_m.jpg
http://farm1.static.flickr.com/81/233853485_57b1d52763_m.jpg
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• Own your own blog.

Get hosting Hostgator $8

per month, unlimited

domains

• Use your personality.

Connection with audience

is key. Stand out.

• Use images on every

post please

• Use multi-media. Text is

totally saturated but audio

and video are not

http

://ww

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kr.c

om

/photo

s/d

-kav/4

629934426/

http://www.blurb.com/create/book/blogbook

http://blogbooker.com/

http://farm3.static.flickr.com/2650/4209445

566_07d13006d4_m.jpg

It takes

time to

grow

http://secure.hostgator.com/cgi-bin/affiliates/clickthru.cgi?id=creativep
http://www.flickr.com/photos/d-kav/4629934426/
http://www.flickr.com/photos/d-kav/4629934426/
http://www.flickr.com/photos/d-kav/4629934426/
http://www.blurb.com/create/book/blogbook
http://blogbooker.com/
http://farm3.static.flickr.com/2650/4209445566_07d13006d4_m.jpg
http://farm3.static.flickr.com/2650/4209445566_07d13006d4_m.jpg
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http://farm4.static.flickr.com/3023/3010250

478_d93e6a0a91_m.jpg

I love

my

blog!

Community, opportunity

and income

Write 3 headlines for posts for your blog

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Blogging Technology

http://farm4.static.flickr.com/3023/3010250478_d93e6a0a91_m.jpg
http://farm4.static.flickr.com/3023/3010250478_d93e6a0a91_m.jpg
http://www.flickr.com/photos/kunel/167783571/
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http://www.flickr.com/photos/andypiper/341429556/

• Easy to use

software and easy

to change

• Regular updates

to content, which

Google loves AND

people love

• Syndication via Feeds

(RSS) so people can

subscribe and you reach

more people

Interactive

functionality –

comments,

sharing

http://www.flickr.com/photos/andypiper/341429556/
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http://www.flickr.com/photos/will-

lion/2958508813/

Wordpress. No programming needed.

www.Blogs4Authors.com

Free or cheap

Under $500 or DIY

Hostgator

Become a Blogger.com

http://www.flickr.com/photos/will-lion/2958508813/
http://www.flickr.com/photos/will-lion/2958508813/
http://www.flickr.com/photos/will-lion/2958508813/
http://www.blogs4authors.com/
http://bit.ly/9fa3dD
http://bit.ly/asvpMM
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Pages

Posts Widgets

Theme

Key parts of a blog

Plug-Ins

Thesis Theme

http://wordpress.org/extend/themes/

Theme

is like a

skin

Redesigning your blog is absolutely normal!

http://bit.ly/a1X6E9
http://wordpress.org/extend/themes/
Page 16: Blogging for Authors And Writers · Bali Retreat 2010 1 / Blogging for Authors And Writers Power smoothie check in How are you feeling? Any „aha‟ moments What you want to

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http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-

websites-blogs/

Jane Friedman from

Writer‟s Digest

Pages are

more static,

like a

traditional

website

Posts are the regular

update articles/

podcasts / videos

Each one is another

“page” on Google

http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/
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www.TheCreativePenn.com Bali Retreat 2010

17

Plugins are

mini

programs

Free

download

http://wordpress.org/extend/plugins/

Widgets are

mini functions

in your

sidebars

http://wordpress.org/extend/plugins/
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www.TheCreativePenn.com Bali Retreat 2010

18

http://feedburner.google.com

Buy the domain name http://www.GoDaddy.com

Use keywords and a sub-title especially for non-fiction

https://adwords.google.com/select/KeywordToolExternal

http://www.google.com/analytics/

http://feedburner.google.com/
http://www.godaddy.com/
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/analytics/
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19

Questions on technology?

Write down

for your

Blog

• What are you going to add to/ improve it? /Start it• How will you incorporate your brand?

htt

p:/

/ww

w.f

lickr

.co

m/p

ho

tos/

rob

bie

73/3

387

189

144/

Blog Critique

Any volunteers?

http://www.flickr.com/photos/robbie73/3387189144/
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20

http://www.flickr.com/photos/alphaducentaure/2607814349/

Cocktail checkout

What did you

learn from the

session?

What are you

going to do with

the information?

http://www.flickr.com/photos/alphaducentaure/2607814349/

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