brand result co-creation - aiesec indonesia winter camp
Post on 29-Jun-2015
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DESCRIPTION
Winter equipment material for AIESEC Indonesia. August 2014, Taman Mini Indonesia Indah. A co-creation for brand refreshment.
TRANSCRIPT
Winter camp
Brand Result Co-creation
iGCDP
oGCDP
GIP
TMP/TLP
Project
Adhoc
GYAP
Exchange Fair
GIP Fair
GIP Brand
IXP
Join to Lead
Group
iGCDP
• Bintang
• Sabri
• Gratia
oGCDP
• Agi
• Gashif
• Abib
GIP
• Randi
• Nate
• Marsa
TMP/TLP
• Jazman
• Lukas
• Berly
What You’re Gonna do:
• Sum up the most frequent word
come up on survey related to the
program you’ve been assigned on
• From that, create the key message
and tagline of the brand
• Concept the logo
• Present it to the audience!
• Feedback & Finalization time
Present your
idea!
Get back
And
Have
Group
Hug
Look Around You
Expected Output: • SOP for each program’s brand
refreshment
• Key message & tagline
• Do(s) & Don’t(s)
• Visualization example (if needed)
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