brand development presentation
Post on 29-Jun-2015
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We are Certified Brand Strategists specializing in the manufacturing, healthcare and mortgage
industries. With Seroka, you’ll experience unique, second-to-none client service and benefit
from compelling marketing communications.
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Seroka will grow your business, guaranteed.
If this business were split up, I would give you the land and the bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.”
-John StuartFormer CEO of Quaker Oats
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“
Apple: $153 BillionMcDonalds: $32 BillionWells Fargo: $23.2 BillionBMW: $22 BillionAbbott Labs: $3.5 BillionCaterpillar: $5.3 Billion
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75%: Intangible Assets25%: Tangible Assets
- Forbes
Brand Value
How do great brands do it?
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startedB
ran
d B
uild
ing
inside
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insideWho am I?
How is my company different?
Why does my company exist?
What is my capable of becoming?
…and each can answer the following questions with clarity:
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Price PremiumCustomer RetentionConsiderationPurchase ConversionPreference
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…while focusing on key metrics.
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How it’s done
TURNING THE TELESCOPETM
Looking inward to unearth evidence of distinction…
Brand Insight Assessment
Discovery
Validation
Competitive Analysis
Brand Adoption(Touch Points)
ROI
TURNING THE TELESCOPE
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Creative Development
Execution
DEFINING YOUR BRAND ARCHITECTURECreating a logical system of organizing and naming
sub-brands and products to form a set of expectations.
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Monolithic: Uses a single name across all products and services offered by the company.
BRAND ARCHITECTURE MODELS
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Endorsed: Sub brands linked to the corporate brand by verbal or visual endorsement.
BRAND ARCHITECTURE MODELS
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Product: Each product or service is individually branded, but the parent brand gets little or no prominence.
BRAND ARCHITECTURE MODELS
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Umbrella: A brand name used to span across a range of sub brands.
BRAND ARCHITECTURE MODELS
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Hybrid: Incorporating more than one brand system for specific strategic rationale.
BRAND ARCHITECTURE MODELS
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1. We guarantee to grow your business2. Seroka is one of only 29 certified in North America3. Specialists in the manufacturing, healthcare and mortgage
industry4. Process taught at the graduate level of Northwestern University5. Used successfully hundreds of times6. Bulletproof
WHY SEROKA?
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Certified Brand Strategists
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