“Motivated and committed. Their enthusiasm & knowledge have contributed to the strong sales figures & has proved a success with both staff & customers”.

Barry Blizzard, General Manager, Fusion

• Formed in December 2002.

A Company Introduction

• The UK’s leading leisure specialist & business development company.

• We source & market innovative online & offline applications, services & products for the health & fitness sector.

• We have developed a range of “turn - key” structured and proven business solutions to improve our clients profitability.

• LA Fitness• Holmes Place • Livingwell• Whitbread• Fitness First• FitnessFirst for Women• Esporta• Jarvis Hotel Group• Bedford Lodge Hotels• Total Fitness• Cannons• Barcelo hotels• Q Hotels• Focus hotels • Hallmark hotels• Moat House Hotels• Next Generation

• Leisure Connection

• DC Leisure

• Serco

• SLM

• Parkwood Holdings

• Bladerunner

• Cannons Leisure Management

• Ards BC

• Tonbridge & Malling DC

• Worthing BC

• Tunbridge Wells DC

• Dumfries & Galloway DC

• Kings Lynn & West Norfolk B.C

• Active Luton

• Inspire Leisure

• Finesse Leisure

• Glasgow City Council

• GLL

• Fusion

• South Lanarkshire D.C.

• Inverclyde Leisure

• Enfield Leisure Centres

• Coventry Sports Trust

• Wave Leisure Trust

Management Companies Local Authorities & Trusts Private chains

Company Client List

• Our business development concepts have been deployed on over 200 independent, public and private clubs in the U.K.

“The system that has been put into place is working really well and the feedback from the general public and members is very good! It’s all working really well!”

Kevin Forrester, Paramount Group

Company History

• The company directors have in excess of 50 years combined working experience for and in partnership with both public and private operators.

A

B

£Income

Sales

£Income

Sales

Residual Value

Residual Value

Your business solution model

AverageYield

AverageYield

A

B

• Increase Lead Generation

Our Core Business Strategies

• Improve Sales efficiencies

• Reduce or control the cost of sale

• Improve cash flows

• Generate higher member monthly yield

• Reduce attrition

• Develop secondary spend

• Increase staff productivity

3The 3 Levels of Service Excellence

Service excellence model

• Consistent• Intentional• Non differentiated• Non Valuable

Level TwoPredictable Experience

• Consistent• Differentiated• Valuable

• Inconsistent• Unintentional

Level threeBranded Experience

Level OneRandom Experience

• To give managers and key staff the KNOWLEDGE to do the job.

Our Brand Development Aims

• To help create a REPLICABLE FRAMEWORK of process so that learnt skills, techniques,and systems can be consistently applied across the business.

• To provide local cost effective TRAINING SUPPORT in the systems to ensure consistency of delivery and to overcome problems of succession.

• Consultancy • Business profiling : System & Process development brand & membership development :Lead generation

Our Brand Development Service

• Training • Membership sales staff : Front Desk • G.E.N.I.U.S. system: Fitness & PT • S.M.A.R.T. system: Fitness & PT • Performance Management & Lead Generation : Management

• Communications • Telecom • Txt • Fax • Internet • Email

• Promotions • Graphics • Print • Online Promotions

• Recruitment • Sales Staff • Fitness • Temp 2 Perm ( at cost)

• G.E.N.I.U.S. Sales & CRM system

Our “Turn-Key” Business Solutions

• S.M.A.R.T. Exercise & Nutrition System

• Momentum12 Performance Mgt System / ‘Get more members’ Lead generation programme

• Corporate Wellness Services

• Current average sales

Business Profiling Exercise Where are we now?

Establishing a starting point…

• Current monthly attrition %

• Current average monthly yield

• Current monthly cash generation

• Analyse cost base

• Project trend analysis forward

Brand Development Programme

Establishing a starting point…

• Where are we now?

• Where are we going?

• How are we going to get there?