brand assessment of jeanneau revised (1)

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Brand Assessement of Jeanneau for the Social Media Academy Spring 2010

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Social Media Academy Leadership Class 2010

1

Brand assessment of

Jeanneau

http://xeesm.com/JorgePurglyhttp://xeesm.com/ShariSax

Social Media Academy Leadership Class 2010

2

Identifying places & spaces: brand discussions

Social Media Academy Leadership Class 2010

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Brand reflection: Positive & negative sentiments

Social Media Academy Leadership Class 2010

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Team identification & engagement

Social Media Academy Leadership Class 2010

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Nick Ravey presence

Nick Ravey is the Regional Director of Jeanneau.

His presence is mostly in exhibitions and magazines.

In the picture he is showing a new model of Jeanneau

Social Media Academy Leadership Class 2010

6

Product & service specific assessment

Social Media Academy Leadership Class 2010

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Jeanneu is part of the Benetau Group, the world leader in sailboat manufacturing.

Region: France Industry: Maritime Type: Privately Held Company Size: 2.000 employees Website: http://www.jeanneau.com  Note: Huge French social media is Viadeo [also

worldwide] with more than 30 milion users. Jeanneau is not there.  

Comments about Jeanneau

Social Media Academy Leadership Class 2010

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How sociable?

Not very

Social Media Academy Leadership Class 2010

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Facebook Fan Page

140 fansNo discussions6 videos

Social Media Academy Leadership Class 2010

10

Search at Google: Do you have experience with Jeanneau?

Social Media Academy Leadership Class 2010

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Jenneau Owner Groups

Unfortunately, all posts are in foreign languages, so I cannot read.

Social Media Academy Leadership Class 2010

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Jeanneau Owners Network Forum

Social Media Academy Leadership Class 2010

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  #3boggie Registered User  

Join Date: Nov 2009 Posts: 17 Hello Barnakiel,

Thanks very much for your informations !

I was suprised about NAJAD situation. And also about HR quality. Seems that from those swedish yards Mälo stills be the best one !

Here in Portugal sailors almost recomend swedish and danish boats as the premier ones. 

From Germany , Hanse is the best one, Bavaria there is a certain bad reputation, but these ones looks nice from outside. Hanse and Bavaria are the cheapest ones in the market.

The french ones, Jeaneau seems to be better than Beneteau, that’s the general opinion.

If you have any other recomendation to see other yards, please tell me !

Cruiser Forum

Social Media Academy Leadership Class 2010

14

From the Yacht Builder List in the SailNet Community:

Jeanneau JEANNEAUwith its special blend of uncommon savoir-faire and investment in the latest technologies, Jenneau had cemented its place among the top European boat manufacturers.

Note: Shows the leadership of Jeanneau on the European boat manufacturing.

SailNet Community

Social Media Academy Leadership Class 2010

15

How is Jeanneau seen in the market.

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