brand assessment of jeanneau revised (1)
DESCRIPTION
Brand Assessement of Jeanneau for the Social Media Academy Spring 2010TRANSCRIPT
Social Media Academy Leadership Class 2010
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Brand assessment of
Jeanneau
http://xeesm.com/JorgePurglyhttp://xeesm.com/ShariSax
Social Media Academy Leadership Class 2010
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Identifying places & spaces: brand discussions
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Brand reflection: Positive & negative sentiments
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Team identification & engagement
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Nick Ravey presence
Nick Ravey is the Regional Director of Jeanneau.
His presence is mostly in exhibitions and magazines.
In the picture he is showing a new model of Jeanneau
Social Media Academy Leadership Class 2010
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Product & service specific assessment
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Jeanneu is part of the Benetau Group, the world leader in sailboat manufacturing.
Region: France Industry: Maritime Type: Privately Held Company Size: 2.000 employees Website: http://www.jeanneau.com Note: Huge French social media is Viadeo [also
worldwide] with more than 30 milion users. Jeanneau is not there.
Comments about Jeanneau
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How sociable?
Not very
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Facebook Fan Page
140 fansNo discussions6 videos
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Search at Google: Do you have experience with Jeanneau?
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Jenneau Owner Groups
Unfortunately, all posts are in foreign languages, so I cannot read.
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Jeanneau Owners Network Forum
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#3boggie Registered User
Join Date: Nov 2009 Posts: 17 Hello Barnakiel,
Thanks very much for your informations !
I was suprised about NAJAD situation. And also about HR quality. Seems that from those swedish yards Mälo stills be the best one !
Here in Portugal sailors almost recomend swedish and danish boats as the premier ones.
From Germany , Hanse is the best one, Bavaria there is a certain bad reputation, but these ones looks nice from outside. Hanse and Bavaria are the cheapest ones in the market.
The french ones, Jeaneau seems to be better than Beneteau, that’s the general opinion.
If you have any other recomendation to see other yards, please tell me !
Cruiser Forum
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From the Yacht Builder List in the SailNet Community:
Jeanneau JEANNEAUwith its special blend of uncommon savoir-faire and investment in the latest technologies, Jenneau had cemented its place among the top European boat manufacturers.
Note: Shows the leadership of Jeanneau on the European boat manufacturing.
SailNet Community
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How is Jeanneau seen in the market.