jeanneau partner and competitor assessment
TRANSCRIPT
Partner Assessment
Jeanneau Partners Presence
(Worldwide-Yes, Social-No)
Dealership Geography Possible Influencers Social Web Presence
Riverside Yachts Riverside, NJ Patrick Turner Website, Facebook
Youtube, Yelp, Linked In
Coneys Marine Huntington, NY Edward/Gill/Grant/James/K
evin/Matt Coneys, Jim
Parker
Website, Blog, Yelp
MP Yachting St Martin Website, Facebook,
Youtube
Hellier Yacht Sales New London, CT Mark Mcleod, John
Zomermaand, Bill Conroy
Website, Facebook,
Youtube, Yelp, Linked In
Performance Boating Sales Australia Lee Condell Website
Florida Yacht Charters Florida Etienne Tracy, Thomas
Smith, David Dodgen, Dave
Sell, Matthew Moen
Website Yelp, Linked In
H&S Yacht Sales San Diego, CA Ian VanTuyl, Terry Taylor,
Paul Brian, Dan Van Zanten
Website, Yelp
Bay Area Yacht Agency Annapolis, MD Eric Smith, Marja Jordan Website, Linked In
Larsen Marine Service Racine, WI Ed Jirsa, Doug Larsen, Lilly
Young, Chiry Riley
Website, Yelp
Facebook Presence
Facebook Presence
Facebook Presence
Linked In and Yelp
Customer Testimonial
Summary 0 Discussions and Reviews on Facebook Fan pages => This needs to change. Need to engage the fans.
0 reviews on Yelp
Max. of 10 Connections on Linked In for Influencers
0 Tweets from Influencers about Sailing or Jeanneau
No relevant blogs or blog presence found from the dealer network surveyed
No link from Jeanneau FB Page to Dealer FB Pages
Jeanneau, just like its customers, has a WORLDWIDE DEALER NETWORK
Not much RELEVANT social presence for Jeanneau Dealers.
Social channels are being used as a way to create business listings and awareness.
NO REAL CUSTOMER CONVERSATIONS ARE BEING GENERATED BY DEALERS OR FOR
DEALERS!!
RECOMMENDATIONS
Jeanneau Community should be accessible from Dealership pages
Dealers need to be more active on Linked In and connect with the target market
Dealer network should be used as a broadcasting channel
Dealers should start tweeting sailing techniques and best practices, they should start sailing blogs regarding
relevant content, and post direct youtube videos
Form a Linked In group for Dealers
Dealers need to start discussions and engage fans
Need to reach Dealer Fan Network (not enough data for sentiment analysis)
Dealers need to excite customers to post reviews on Yelp
Competitor Assessment
Jeanneau Competitors
Beneteau Parent of Jeanneau
Catalina Yachts
Hunter Marine
Sabre Yachts
Multiple Others Get list from Jeanneau
Hunter Places & Spaces Website
Blog, Knotline Newsletter
Youtube
Possible Influencers Hunter Marine Charles Spires President
John Peterson Sales Mgr
Steve Wedde Dir of Prod Dev
Julie Rezendes
Vocal Customers Knotline Newsletter
o Pamela Mormino
HunterOwners.com• Over 10K owners
o Rick Sylvester
o Chuck Creel
Topics Issues Sentiments - Hunter
Topics New Models/Features
Completive Reviews
Cruising
Cooking On board
Issues
Quality
Stability of Company
Sentiment
Mostly Positive
Factual Analysis-Hunter