boost fundraising turnout & profits
Post on 01-Sep-2014
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Boosting Fundraiser
Turnout & Profits
Karen Bantuveris Founder & CEO
@VolunteerSpot
VolunteerSpot.com @VolunteerSpot #FUNdraising
This webinar is for you if…
• You organize fundraising events for
your group, school or nonprofit.
• You want to improve participation
and boost profits.
• You want to involve others in
supporting a cause you care about.
Special Thanks to Our Sponsors!
• Family owned since 2000,
• Creative fundraising solutions
turning kids artwork into
family keepsakes!
• Easy ordering & streamlined
profits
• Over 30 custom products with
personalization options.
Visit them online today!
https://www.square1art.com/
• Beautiful, reusable bags make for
unique fundraising products!
• Flexible ordering
• Huge catalog of environmentally-
friendly products
• Promotion Zone: Helpful online
resources for fundraiser success!
Visit them online today!
http://www.mixedbagdesigns.com
VolunteerSpot.com @VolunteerSpot #FUNdraising
We’re giving away swag!
.
VolunteerSpot.com @VolunteerSpot #FUNdraising
Save Time. Get More Volunteers Involved! Coordinate volunteers and collect contributions – online, EASY!
Carnivals & Festivals, Races & Fun Runs, Book Fairs, Auctions,
Walkathons, Cook-offs, Bake Sales, Product Sales and more!
VolunteerSpot.com @VolunteerSpot #FUNdraising
VolunteerSpot for Fundraisers
Simply Plan: Auctions
Carnivals
Concessions
Cook-offs
Concerts
Festivals
Tournaments
Races
Book Fairs
Walkathons
and anything else you
organize!
FREE!
VolunteerSpot.com @VolunteerSpot #FUNdraising
Agenda
• Fundraising Overview
• Product Fundraisers
• Building Online Community
• Real-World Fundraisers
VolunteerSpot.com @VolunteerSpot #FUNdraising
Fundraising Begins with
Community
VolunteerSpot.com @VolunteerSpot #FUNdraising
$$$ $,$$$ $$,$$$ $,$$$,$$$
VolunteerSpot.com @VolunteerSpot #FUNdraising
• From Neighborhood door-to-door to
Facebook wall-to-wall
• Can be in-addition to real-world fundraising
events or stand-alone
• Social channels amplify participation & profits
• Include a ‘donate cash’ option
• Create a communications timeline
• Share results
Product Fundraisers
VolunteerSpot.com @VolunteerSpot #FUNdraising
Choosing Products
• Who is Selling?
• Who is Buying?
• Calculate Profits
• Company Support & Service
• Match to Events & Seasons
VolunteerSpot.com @VolunteerSpot #FUNdraising
Socialize your Sale
VolunteerSpot.com @VolunteerSpot #FUNdraising
Build your Community
VolunteerSpot.com @VolunteerSpot #FUNdraising
VolunteerSpot.com @VolunteerSpot #FUNdraising
Social Media
Strengthens your group
It’s like having a
conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action,
our community will be engaged.
VolunteerSpot.com @VolunteerSpot #FUNdraising
Social Media
Strengthens your group
Trust
Listen
Share
Connect
Inspire
Action
VolunteerSpot.com @VolunteerSpot #FUNdraising
Social Media
Strengthens your group
Trust
Listen
Share
Connect
Inspire Action
$$$
VolunteerSpot.com @VolunteerSpot #FUNdraising
Build your Community
• Website
• Newsletters
• Emails
• Blogs
• Public gatherings
• Corporate and
community partners
VolunteerSpot.com @VolunteerSpot #FUNdraising
Build your Community
Show your
Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
Pinterest.com/wacc.org
VolunteerSpot.com @VolunteerSpot #FUNdraising
What to Post?
1. Upload photos & video and tag volunteers (NOT kids)
2. Create ‘Events’ pages for big activities
3. Fundraising & Membership Links & Status updates (#,%)
4. Call for Volunteers
5. Interesting articles community happenings
6. Questions/polls on related topics
7. Thanks to corporate sponsors
8. Appreciation to volunteers & participants
VolunteerSpot.com @VolunteerSpot #FUNdraising
What to post?
VolunteerSpot.com @VolunteerSpot #FUNdraising
Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
VolunteerSpot.com @VolunteerSpot #FUNdraising
Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
VolunteerSpot.com @VolunteerSpot #FUNdraising
Create a Social Media Plan
Identify…
• Timeline of When to Post
• Which Social Channels
• What Messages
• Who will share
• How to measure
VolunteerSpot.com @VolunteerSpot #FUNdraising
Create a Social Media Plan
Include…
• Onsite & Online tie-ins
• Social incentives
• Fun polls & ‘ticklers’
• Members, bloggers,
community/corp. partners
• Check-ins
• Photo sharing
• Options to donate
VolunteerSpot.com @VolunteerSpot #FUNdraising
Social Media Plan
When Where What
1 month
before
• Publish URLs & Twitter/Instagram hashtag on
all materials (#EECarnival)
• Carnival is around the corner – preorder tickets &
skip the lines! <click here>
• Post: Please sign up to help at carnival <click
here>
3 weeks
before
• Who should we put in the dunking booth? Vote!
• Basket Bidding warm-up! Check out these
awesomes. What do you want to bid on?
7-10 days
before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks
before
Personal
buzz from
community
• Can’t wait for Carnival! Which cake should I bake
for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>.
What’s your fav?
Example:
Spring Carnival
VolunteerSpot.com @VolunteerSpot #FUNdraising
Social Media Plan
When Where What
2 – 3 days
before
Photos of prep work, updates on carnival booths,
entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest
• Please tweet! #EECarnival
• Tell us your favorite carnival booth on on
Facebook and get a free raffle ticket!
• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com
• Social ambassador badges
“I for Cause, Do U?”
After
Lots of Photos & Video
Thanks to volunteers and sponsors
RESULTS : $$ Raised, Impact to Group
VolunteerSpot.com @VolunteerSpot #FUNdraising
Add Online to Auctions
Online Bidding Supports Participation in
your Real World Event.
• Gives participants a sneak peak
• Builds excitement for some of your best items
• Promotes auction to folks who can’t attend in person
• Leverages the (school) calendar with off-season
online auctions
Thanks to Roger Devine from
SchoolAuction.net for the great ideas!
VolunteerSpot.com @VolunteerSpot #FUNdraising
Pre-event Buzz
VolunteerSpot.com @VolunteerSpot #FUNdraising
Day-of Buzz
VolunteerSpot.com @VolunteerSpot #FUNdraising
Recognize Volunteers &
Participants
VolunteerSpot.com @VolunteerSpot #FUNdraising
Thank Sponsors
VolunteerSpot.com @VolunteerSpot #FUNdraising
A virtual bulletin board
for pinning images and
resources – a creative
way to connect, share,
and inspire your
community to action!
VolunteerSpot.com @VolunteerSpot #FUNdraising
• Highlight “hot” items
• Show off games and booths
• Show where the money will go
• Showcase your theme
• Photos of invitation
• Include website link below pin
Pinterest for Fundraisers
Thanks to Sherry Truhlar of RedAppleAuctons
for the great ideas!
VolunteerSpot.com @VolunteerSpot #FUNdraising
Get Help!
Like the ideas,
but don’t have time?
Create a position for a volunteer leader:
Social Communications Coordinator
& a TEAM of Online Ambassadors
VolunteerSpot.com @VolunteerSpot #FUNdraising
Thank you for joining!
Join us!
Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot
https://square1art.com http://mixedbagdesigns.com
VolunteerSpot.com @VolunteerSpot #FUNdraising
Get Started Today! FREE!
VolunteerSpot.com
VolunteerSpot.com @VolunteerSpot #FUNdraising
Join us!
Pinterest.com/VolunteerSpot
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