boost fundraising turnout & profits

Boosting Fundraiser

Turnout & Profits

Karen Bantuveris Founder & CEO

@VolunteerSpot

VolunteerSpot.com @VolunteerSpot #FUNdraising

This webinar is for you if…

• You organize fundraising events for

your group, school or nonprofit.

• You want to improve participation

and boost profits.

• You want to involve others in

supporting a cause you care about.

Special Thanks to Our Sponsors!

• Family owned since 2000,

• Creative fundraising solutions

turning kids artwork into

family keepsakes!

• Easy ordering & streamlined

profits

• Over 30 custom products with

personalization options.

Visit them online today!

https://www.square1art.com/

• Beautiful, reusable bags make for

unique fundraising products!

• Flexible ordering

• Huge catalog of environmentally-

friendly products

• Promotion Zone: Helpful online

resources for fundraiser success!

Visit them online today!

http://www.mixedbagdesigns.com

https://www.square1art.com/

http://www.mixedbagdesigns.com/


We’re giving away swag!

.


Save Time. Get More Volunteers Involved! Coordinate volunteers and collect contributions – online, EASY!

Carnivals & Festivals, Races & Fun Runs, Book Fairs, Auctions,

Walkathons, Cook-offs, Bake Sales, Product Sales and more!


VolunteerSpot for Fundraisers

Simply Plan: Auctions

Carnivals

Concessions

Cook-offs

Concerts

Festivals

Tournaments

Races

Book Fairs

Walkathons

and anything else you

organize!

FREE!


Agenda

• Fundraising Overview

• Product Fundraisers

• Building Online Community

• Real-World Fundraisers


Fundraising Begins with

Community


$$$ $,$$$ $$,$$$ $,$$$,$$$


• From Neighborhood door-to-door to

Facebook wall-to-wall

• Can be in-addition to real-world fundraising

events or stand-alone

• Social channels amplify participation & profits

• Include a ‘donate cash’ option

• Create a communications timeline

• Share results

Product Fundraisers


Choosing Products

• Who is Selling?

• Who is Buying?

• Calculate Profits

• Company Support & Service

• Match to Events & Seasons


Socialize your Sale


Build your Community


Social Media

Strengthens your group

It’s like having a

conversation!

Listen

Share

Connect

Inspire

When we have calls-to-action,

our community will be engaged.


Social Media


Trust

Listen

Share

Connect

Inspire

Action


Social Media


Trust

Listen

Share

Connect

Inspire Action

$$$



• Website

• Newsletters

• Emails

• Blogs

• Public gatherings

• Corporate and

community partners



Show your

Lions Pride!

www.facebook.com/CHSLions www.Twitter.com/CHSLions

Pinterest.com/wacc.org

http://www.facebook.com/CHSLions

http://www.twitter.com/CHSLions


What to Post?

1. Upload photos & video and tag volunteers (NOT kids)

2. Create ‘Events’ pages for big activities

3. Fundraising & Membership Links & Status updates (#,%)

4. Call for Volunteers

5. Interesting articles community happenings

6. Questions/polls on related topics

7. Thanks to corporate sponsors

8. Appreciation to volunteers & participants


What to post?


Real World Fundraisers

MORE TURNOUT

MORE FUN

MORE PROFIT


Create a Social Media Plan

Identify…

• Timeline of When to Post

• Which Social Channels

• What Messages

• Who will share

• How to measure


Create a Social Media Plan

Include…

• Onsite & Online tie-ins

• Social incentives

• Fun polls & ‘ticklers’

• Members, bloggers,

community/corp. partners

• Check-ins

• Photo sharing

• Options to donate


Social Media Plan

When Where What

1 month

before

• Publish URLs & Twitter/Instagram hashtag on

all materials (#EECarnival)

• Carnival is around the corner – preorder tickets &

skip the lines! <click here>

• Post: Please sign up to help at carnival <click

here>

3 weeks

before

• Who should we put in the dunking booth? Vote!

• Basket Bidding warm-up! Check out these

awesomes. What do you want to bid on?

7-10 days

before

• Carnival next Sat. Thx 2 R sponsor @BigStore!

1 – 2 weeks

before

Personal

buzz from

community

• Can’t wait for Carnival! Which cake should I bake

for the cakewalk? <photos>

• Definitely going to bid on this: <photo/link>.

What’s your fav?

Example:

Spring Carnival


Social Media Plan

When Where What

2 – 3 days

before

Photos of prep work, updates on carnival booths,

entertainment, prizes, etc.

Acknowledge volunteers and sponsors

At Carnival

POSTERS

Hashtags#

Check in

• Join us Online! Facebook, Twitter, Pinterest

• Please tweet! #EECarnival

• Tell us your favorite carnival booth on on

Facebook and get a free raffle ticket!

• Project a Twitter ‘backchannel’ screen:

TodaysMeet.com

• Social ambassador badges

“I for Cause, Do U?”

After

Lots of Photos & Video

Thanks to volunteers and sponsors

RESULTS : $$ Raised, Impact to Group


Add Online to Auctions

Online Bidding Supports Participation in

your Real World Event.

• Gives participants a sneak peak

• Builds excitement for some of your best items

• Promotes auction to folks who can’t attend in person

• Leverages the (school) calendar with off-season

online auctions

Thanks to Roger Devine from

SchoolAuction.net for the great ideas!


Pre-event Buzz


Day-of Buzz


Recognize Volunteers &

Participants


Thank Sponsors


A virtual bulletin board

for pinning images and

resources – a creative

way to connect, share,

and inspire your

community to action!


• Highlight “hot” items

• Show off games and booths

• Show where the money will go

• Showcase your theme

• Photos of invitation

• Include website link below pin

Pinterest for Fundraisers

Thanks to Sherry Truhlar of RedAppleAuctons

for the great ideas!


Get Help!

Like the ideas,

but don’t have time?

Create a position for a volunteer leader:

Social Communications Coordinator

& a TEAM of Online Ambassadors


Thank you for joining!

Join us!

Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot

https://square1art.com http://mixedbagdesigns.com

https://square1art.com/

https://square1art.com/


Get Started Today! FREE!

VolunteerSpot.com


Join us!

Pinterest.com/VolunteerSpot

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