bluetrace, infographic (17032015)

Wi-Fi AS A SERVICE IN 4 STEPS

business areas, shopping, edu, health, public, .…

ACCESS POINTS

SERVICES FOR YOUR CUSTOMER/VISITOR

1

Internet access;searching, shopping, mail,

chat, working, enjoying

2

MARKETING & INFORMATION TOOL

Newsletters, offers, tickets, discounts,

facebook, landingpage, ….

3

DATA: GROUP BEHAVIOUR

Can be used for analytics of bricks to improve your services or business rules

4

JOURNEY TIME

WHERE TRAFFIC AND PEOPLE COMEWE CAN DO THEANALYTICS!

BLUETRACE THE 2 DISCIPLINES

FROM DATA TO INSIGHTS TO MORE EFFECTIVENESS

Amsterdam, since 2010

and more, such as retail malls,smart city, public places, leisure, health institutes, universities...

Subsidiary of Moreless

International

In house development

Google Analytics = clicksBluetrace data = bricks

Traffic Retail Real estate

Wi-Fi networks as a service and for people counting, track & tracing

RETAIL VALUE: NON-PERSONAL INSIGHTS

TRAFFIC

Staff & attendance:- Dynamic Staff planning- Effective working hours- Performances- Based on number of visitors and shoptime per visitor

Heatmap:- Showing visiting time and frequency in 1 heatmap

Traffic:- Journey time- Counting- Movements- Destinations

Routing:- Footfall- Passing pedestrians- Shopvisitors- Dwelling time- % first time visitor, 2nd time etc….

Plotting:- Staff, visitors, security- Position of iBeacons

Zoning:- Intensity per location- Frequency of visits in zones- Visitors vs staff

Omni-Channel Engagement:- Free or paid Wi-Fi combined with marketing, survey, loyalty

Conversion:- Window, percentage of passing pedestrians that enter shop/mall/zone- But also for street, mall, city

Origin Destination:- Analyses, matric, showing routing from A to B etc

Groups get in

Servicelevel Buyersvs

non-buyers

How long When, what & how often

Routes

Groups pass byGroup insights

RETAIL VALUE: SHOP

Data Value per store

Insights create possibilities

Measure staff; training & planning

Loyalty

Sell, upsell, crosssell and more effective planning saves costs

Reward your customers for your own good

entrance vs exit

routing

securityopening hoursinfluencesm2 estimation

crowdsconversions distances

maintanance planning & costsfacility management

SHOPS

FROM DATA TO INSIGHTS TO MORE EFFECTIVENESS

BIG DATA CREATES VALUE

BIG DATACREATES

VALUE

Data collection

Insights as a service to your shop center

Free Wi-Fi = service & marketing

1

3

2

DATA IN 4 STEPS TO RESULTS

Access PointsBluetrace, Cisco, Aruba, Juniper, Belkin, Aerohive, a.o.

Non-personal Big Data storage

1

2

Analysing interpreting and and reporting Data

Stimulate business & growth

3

4

Ordening Big Data; collecting data, storaging data,

Dashboarding, insights,trends, prediction, learnings….Business Intelligence

Planning, staffing, routing& cost-efficiency, improving results

COUNTING MOVEMENTS