blogwell atlanta case study: the home depot, presented by tia robinson
Post on 20-Aug-2015
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Bringing Our Culture to Life
in Social Media
Tia Robinson @homedepot Social Media Team
Community Manager, How-To Community community.homedepot.com
7
Our Community Associates
Full-time associates work two days a week on our How-To Community
and three days in-store
Expert associates available seven days a week
Cross-country coverage
Orange County
Chicago
Atlanta
Boston
Coverage
Boston Roots Grow2girl
Bostonian
Chick ThePaint
Avenger
8
Featured Content Video is a core tactic
used by the Social Media
team to connect with
our customers
9
Featured Content
How do I build a palanquin/ roman litter? 06-26-2011 12:08 AM
I am having a surprise party for my mother's
60th birthday and I would like her to make a
grand entrance on a palanquin/roman litter.
Can you help please?
10
Plus! Design advice offered
by ChristineClaret
“ChrisFixIt asked me to
chime in with some
decorating ideas for your
project…”
11
Featured Content “How to Build a
Lemonade Stand”
by AboveAverageJoe
14
Where We Rank
The Benchmark, provided by Lithium, is a compilation of “like” communities
(age, size, big brands, retail, etc…)
In nearly every metric, we have consistently scored well above the
benchmark for the past year
Community Score
16
The Home Depot’s so-called social media
store associates are part of a new,
hybrid group that spends two days each
week managing the retailer’s How-To
Community and creating content for use
across the company.
- Advertising Age
18
Q&A
Thank you!
Tia Robinson
@homedepot Social Media Team
Community Manager, How-To Community
community.homedepot.com
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