bing ppc training part 3
Post on 22-Jun-2015
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DESCRIPTION
Part 3 of my free Bing PPC training. See more at http://www.ipreneurs.com/free-video-training/bing-pay-per-click-training/
TRANSCRIPT
“PPC Training Part 3”
Presented by: Stephen Webb
Perpetual Marketing Team
Training Objectives
Understand the basic principles of PPC
Understand the concepts of “Search Marketing”
Know your audience
Keyword Research
• Writing Ads
• Setting up your AdCenter Account & Geo Targeting
• Setting $$$ limits
• Building out Ad Groups
• Optimizing & Tracking
• Scaling Out Your Campaign
Writing Ads
“End of PPC part
3” Continue to next video for part 4
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