ppc training in delhi
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PPC Training in Delhi
What is PPC Advertising?
Also known as search engine marketing, pay-per-click is what you observe on the top and the right side of the SERPs (Search Engine Result Pages). Basically, these ads display when a specific keyword is typed for the query.
Difference between Paid and Organic Ads
How PPC advertising works?
Advertiser visit the search engine’s PPC login page.Advertisers create ads to show and list out the
keywords they want to rank. Advertisers sets how much they want to spend each
day and how much they want to invest every time when an ad is clicked.
Search Engine shows the ads when relevant searches that match the advertiser’s keywords are shown.
How to Pick Keywords
• Start with a single product or service that you want to advertise.
• Search the keywords mainly used to search the particular item, you can take help of the free tool that give you keywords uses by Geo, Age, etc.
• From there you can choose the keywords and prepare a list of keywords that are similar to your chosen keywords.
Example of Keywords List
• ppc training in noida• ppc training in delhi• digital marketing training• adwords certification noida• smo training insitute in noida• seo training institute• seo training delhi • seo training in noida
Tools to Generate Keywords
• Top search engines have their own keyword generator tools (Google, Yahoo, Bing, and MSN).
Example: Search suggestGoogle’s Wonder Wheels, Trends and Insights for
SearchWord tracker's for Negative Keywords Tool.
Keyword Match TypesBroad, Phase, Exact and Negative
PPC Account Structure
Cardinal PPC Laws
• Set a budget: Give extra attention while setting the budget.
• Identify your location: You can pick exactly who to show your ads.
• Emphasize your localness: Include your city/location in your ads.
• Have the keywords in the title: If your ad title matches the search query, it will be much more visible.
• Consider the landing page carefully: If you are advertising a product or a service, link directly to that page in your website.
Ads Example
Edison Info SystemsCosmos Business Hub, LG-1, Plot No- 586/1,
Vaishali, GhaziabadLandmark- Next to Pushpanjali Crosslay HospitalContact No- 8826369341, +91- 9717727864Email : [email protected] : www.edisoninfosystems.com