get engaged with valentine’s day in the uk with your bing ads ppc campaign

We know travel enquires are much loved in January, but Mobile and Tablet queries flirt the week before the big day. Jan/Wk 1 Jan/Wk 2 Jan/Wk 3 Jan/Wk 4 Feb/Wk 1 Feb/Wk 2 200% 150% 100% Valentine’s Day Mobile PC Tablet Help Cupid hit the mark Ensure there’s enough love in your budget Romance your mobile users Take a loving look at your bid modifiers Make it a match in heaven: review your negative keywords 1. UK Bing & Yahoo Internal Data, 2014 2. IBM’s Digital Analytics Benchmark 1. Valentine’s Day 2. Flowers 3. Engagement rings 4. Valentine cards 5. Lingerie 6. Valentines 7. Flowers delivery 8. Valentine poems 9. Love poems 10. Valentine Top 10 searched Valentine’s queries on Yahoo Bing Network 1 Booking...in the name of love 1 8X on Feb 14th 1.5X First week of February Queries with Valentine’s intent increased on Yahoo Bing Network 1 Volume queries vs first week in January Generation X leads the romance on Yahoo Bing Network! 35% of queries (35yrs - 46yrs) 24% of queries (25yrs - 34yrs) 18% of queries (50yrs - 64yrs) Other Smartphone queries with Valentine’s intent on Yahoo Bing Network 1 15 % January & February 26 % February 12th -14th Industry trends for mobile devices on Valentine’s Day, 2014 2 39 % of all online sales 50 % of all online traffic 08:00 20:00 14:00 22:00 MOBILE PC 16:00 22:00 TABLET 3X 09:00 16:00 05:00 09:00 MOBILE PC 4.5X 3.5X FLOWERS • Mayflower Theatre • Flower girl dresses • Chelsea flower show • Perks (of) being (a) wallflower • Cauliflower cheese (recipes) BOUQUET • Bouquet of barbed wire • Wedding bouquets VALENTINE • Bullet for my valentine • Shirley valentine ENGAGEMENT • Rules of Engagement CHOCOLATES • Charlie & the Chocolate Factory • Chocolate cake • Hot chocolate LOVE • Love Film • Love Actually • Brandi Love • Shakespeare in Love • Courtney Love POEMS • Funeral poem • Monday’s child poems • Highwayman poems * IBM’s Digital Analytics Benchmark Cupid is quite last minute Nearly double the share of smartphone queries Top negative keywords to keep in mind Romance on Yahoo Bing Network 1 Get engaged with your Valentine’s Day campaigns Top searched hotel destinations on Yahoo Bing Network 1

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Page 1: Get engaged with Valentine’s Day in the UK with your Bing Ads PPC campaign

We know travel enquires are much loved in January, but Mobile and Tablet queries flirt the week before the big day.

Jan/Wk 1 Jan/Wk 2 Jan/Wk 3 Jan/Wk 4 Feb/Wk 1 Feb/Wk 2

200%

150%

100%

Valentine’s Day

Mobile PC Tablet

Help Cupid hit the mark Ensure there’s enough love in your budget Romance your mobile users Take a loving look at your bid modifiers Make it a match in heaven: review your negative keywords

1. UK Bing & Yahoo Internal Data, 20142. IBM’s Digital Analytics Benchmark

1. Valentine’s Day2. Flowers3. Engagement rings4. Valentine cards5. Lingerie6. Valentines7. Flowers delivery8. Valentine poems9. Love poems10. Valentine

Top 10 searched Valentine’squeries on Yahoo Bing Network1

Booking...in the name of love1

8Xon Feb 14th

1.5X First week of February

Queries with Valentine’s intent increased on Yahoo Bing Network1

Volume queries vs first week in January

Generation Xleads the romance onYahoo Bing Network!

35%of queries(35yrs - 46yrs)

24%of queries(25yrs - 34yrs)

18%of queries(50yrs - 64yrs)

Other

Smartphone queries with Valentine’sintent on Yahoo Bing Network1