bigtuna interactive texas state mass comm presentation

Submitted by BigTuna InteractiveMay 21, 2014

Texas State University

Mass Comm Week

Advertising Community Involvement

Network = Net worth

MLBA little about us...

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

Clients and Projects

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

Strategy / Microsite DEVEMC

Drupal DEVMary’s Gone Crackers

Design + DevFormerly Iomega

Drupal DEVAmericas Power

Drupal DEVRBN Energy

New site + performanceLeucadia Wastewater District (gov)

Full OptimizationsCommUSA

Drupal DEVTerabit Systems

Full OptimizationsTexas Renaissance Festival

Featured Drupal Clients

Drupal DevelopmentSoyConnection

Performance OptimizationTexas Renaissance Festival

Microsite and Social AppsLANDesk

Internal SystemsBrickman ValleyCrest

Design / Dev / On Page OptimizationAnderson

New Site Launch + PerformanceMGM Resorts International

Full OptimizationsWestern Growers

Drupal SEO ConsultationAria Las Vegas

Shopify DevDan & Dave

Featured SEO & Optimization projects

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

On website optimization...

Website OptimizationLet’s make your site better

Search Engine OptimizationConversion Rate OptimizationUnderstanding

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

Who does this apply to?

Creative Technicians StrategistsSpecialists

• Designers

• Developers

• Account Managers / Coordinators

• Marketing Directors / Coordinators

• Media Planners

• Inbound Marketing Specialists {Writers}

• PPC / SEO / Email Marketing

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

Example webpage

Hero graphic

Title

Copy

Buy me

$$ Price

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

What if you knew...

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

Shouldn’t you know this already?

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

Eliminate guesses

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

Eliminate redesigns

Project ApproachDiscovery & Strategy

Qualitative Research tool stack:

• Fast feedback

• Non-biased

Project ApproachDiscovery & Strategy

Quantitative research tool stack:

Featured Tactic: Heat TrackingCrazy Egg

Resource url:http://www.quicksprout.com/blog

Featured Tactic: Landing Page OptimizationOptimizely

Original: 8.26% conversion rate

Featured Tactic: Landing Page OptimizationOptimizely

Winner!

Winning: 11.6% conversion rate +40.6% improvement

+2,880,000 more email addresses

+$60,000,000 in donations

http://blog.optimizely.com/2010/11/29/how-obama-raised-60-million-by-running-a-simple-experiment/

Resource url:

Best sites optimize...

Remarkable impact Across the board, best-in-class companies use Optimizely to drive revenue and results.

46% more

subscriptions

28% lift in

social shares

43% more

online orders

21% more

adds-to-cart

69% Increase in

lead gen

24% more

trial sign-ups

CRO impact

Personalization OpportunitiesStudent Targeting Opportunities

New or repeat visitor

Student’s location

Keyword search term

Come from this url..

Are in any of these custom segments (Example: 19 Year old Men from San Antonio)

Have any of these cookies...

Ad Source (AdWords campaign vs. Facebook ad)

Device

Time of day / Weekday vs Weekend

Weather parameters

Time on site

Resource url:https://learn.optimizely.com

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

Who does this apply to?

Creative Technicians StrategistsSpecialists

• Designers

• Developers

• Account Managers / Coordinators

• Marketing Directors / Coordinators

• Media Planners

• Inbound Marketing Specialists {Writers}

• PPC / SEO / Email Marketing

Conversion Rate Optimization Resources

Resource url:https://learn.optimizely.com

Inbound.org

moz.com

Analytics

Resource url:http://analytics.blogspot.com

http://www.kaushik.net/avinash

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

Oh the times are changing...

SEO

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

SEO

SEO: Technical

Page speed - fast sitesCore meta informationSchema.org

Learn code

Resource url:code.org

codeacademy.com

w3schools.com/html

SEO Resources

Resource url:

moz.com

google.com/webmasters

contentmarketinginstitute.com

What to do next...

1. Start your own site: wordpress.com or tumblr

2. Hook up Google Analytics

3. Learn about Optimizely - become Optimizely certified

4. Keep up with your reading

5. Sign up for LinkedIn

6. Optimize and prophesize!

Wrapping up...

www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: adam@bigtunainteractive.com

We’re just up the street

Contact information:Phone: 858.952.0837Web: http://www.bigtunainteractive.com

Address: 504 Congress Avenue, #G20 Austin, TX 78701

Say hi

you!Thank

See you soon!P.S. Like us at facebook.com/bigtuna.interactive