BACHELOR OF ARTS (HONS) MASS

COMMUNICATION

Unique selling point

BY

RUHIZANI ALIAS

HEAD, MASS COMMUNICATION DEPARTMENT

UCSI UNIVERSITY

INTRODUCTION

Credit hours to complete : 120

3 pathways/ majors

Duration:

3 years or 9 semesters

Mass Communication

(3 years or 9 semesters)

GENERAL GUIDE

UCSI Bachelor of Arts (Hons) in Mass Communication comprises of

three pathways – Film & Television, Journalism and Marketing and

Communication.

The Mass Communication programme takes three years (nine

semesters) to complete. Each year requires students to go through two

14 weeks semesters (long semesters) and one seven weeks semester

(short semester).

In order to proceed to the advanced year, students need to complete

80% of the previous years’ subjects. For instance, a completion of 80%

Year 1 subjects is required prior to taking Year 2 subjects.

Pre requisites must be strictly observed.

MPW subjects and English requirements must be completed in Year 1.

CAREER OPPORTUNITIES

A professional course in mass communication opens doors for a career in films & TV, publishing, public relations, journalism, editing, directing, filmmaking, scriptwriting, production, etc. In nutshell, Mass Communication widens up the horizon of career options for a person. Depending upon personal interest and inclination a mass communication professional can choose a job.

Attractive and high paying jobs as journalist, actor, director, editor, screenwriter, RJ, producer, VJ are available to the talented and trained individuals.

UNIQUE SELLING POINT 1 – HANDS ON PROGRAM

Most of the subjects offered are hands on and project based not exam based especially pathway subjects.

30 % exam 70% practical

Three Cooperative Placements – Hands on and practical work

Placements in PETRONAS, Leo Burnett, Red Communications, ASTRO, Media Prima, Malaysianinsider, New Straits Times, The Sun, The Star, SPAD, Tayangan Unggul and other smaller production houses and advertising Agencies.

Unique selling point 2: Collaborate with BERNAMA Radio 24

Mass communications students run 1 hour show in Bernama Radio 24 – hence give students hands on experience in the radio industry and also how to approach issues and subjects from different angles.

UNIQUE SELLING POINT 3 – Experienced Industry People

Lecturers were from the industry

Subjects are taught by part timers who are from the industry or

media practitioners

Unique selling point 4: Entrepreneurial based

Mass communication department has a business unit which offers services for UCSI internal and external stakeholders in event management, emceeing, video coverage, corporate video, editing services and poster copywriting.

Teach students entrepreneurship skills which not many universities offer this kind of opportunities.

UNIQUE SELLING POINT 5- NON TRADITIONAL APPROACH TO TEACHING AND LEARNING

Events

Video productions

Project competitions

Advertising campaign

Workshops

Write ups

Educational visits

EXTRA INFORMATION

o https://www.facebook.com/ucsimasscomm?ref=hl

o http://instagram.com/p/epSqxUkO0r/#

o @ucsimasscomm

Mass Communication Department Projects

Corporate video

Corporate t-shirt

Course briefing video

Video lectures and podcasting

Achievements

2nd runner up Shellsavefuel campaign 2012

Win best proposal brief Shellsavefuel 2013

Win 2nd place short video contest -Category PSA

Top 10 for Buddyz Never Apart competition by Digi

QUESTIONS AND ANSWERS