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Page 1: Mass comm
Page 2: Mass comm

What is mass What is mass communicationcommunication

Mass communicationMass communication is the term used to describe the academic is the term used to describe the academic study of the various means by which individuals and entities relay study of the various means by which individuals and entities relay

information through information through mass mediamass media to large segments of the population at to large segments of the population at the same time. It is usually understood to relate to the same time. It is usually understood to relate to newspapernewspaper and and

magazinemagazine publishing, publishing, radioradio, , televisiontelevision and and filmfilm, as these are used both , as these are used both for disseminating for disseminating newsnews and for advertisement and for advertisement

The term 'mass' suggests that the recipients of media products The term 'mass' suggests that the recipients of media products constitute a vast sea of passive, undifferentiated individuals The word constitute a vast sea of passive, undifferentiated individuals The word 'communication' is really equated with 'transmission', as viewed by the 'communication' is really equated with 'transmission', as viewed by the sender, rather than in the fuller meaning, which includes the notions of sender, rather than in the fuller meaning, which includes the notions of

response, sharing and interaction. response, sharing and interaction.

Graduates of Mass Communication programs work in a variety of fields Graduates of Mass Communication programs work in a variety of fields in traditional in traditional news medianews media and and publishingpublishing, , advertisingadvertising, , public relationspublic relations and research institutes and research institutes

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TYPES OF MASS MEDIATYPES OF MASS MEDIA• NEWSPAPERS NEWSPAPERS • MAGAZINES MAGAZINES • CLASSIFIED ADS CLASSIFIED ADS • SMALL SPACE ADS SMALL SPACE ADS • YELLOW PAGES ADS YELLOW PAGES ADS • RADIO RADIO • TELEVISION TELEVISION • OUTDOOR ADVERTISING OUTDOOR ADVERTISING

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JOURNALISMJOURNALISM

• Journalism is concerned with collection and dissemination of news through the print media as well as the electronic media. This involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items.

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PRINT MEDIAPRINT MEDIA

Print Journalism includes newspapers, magazines Print Journalism includes newspapers, magazines and journals. In print journalism one can work as and journals. In print journalism one can work as editors, reporters, columnists, correspondents etc editors, reporters, columnists, correspondents etc

Students in the print program will acquire skills in Students in the print program will acquire skills in analytical thinking, lucid writing, and effective analytical thinking, lucid writing, and effective interviewing to be able to present a clear and interviewing to be able to present a clear and forceful picture of their subject in words and forceful picture of their subject in words and images. To have a broad background, students are images. To have a broad background, students are encouraged to earn more than 60 percent of their encouraged to earn more than 60 percent of their credits in other departments, thereby developing a credits in other departments, thereby developing a wide understanding of the world and the processes wide understanding of the world and the processes that make society work. that make society work.

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Electronic Electronic (Audio/Visual)(Audio/Visual) journalism journalism • Electronic journalism includes working for Radio, Electronic journalism includes working for Radio,

Television and the Web. In the web, skilled people Television and the Web. In the web, skilled people are required to maintain sites by web newspapers are required to maintain sites by web newspapers (which cater only to the web and do not have (which cater only to the web and do not have print editions) and popular newspapers print editions) and popular newspapers

• Electronic journalism for electronic news Electronic journalism for electronic news gathering - is most associated with broadcast gathering - is most associated with broadcast news where producers, reporters and editors news where producers, reporters and editors make use of electronic recording devices for make use of electronic recording devices for gathering and presenting information in telecasts gathering and presenting information in telecasts and radio transmissions reaching the public and radio transmissions reaching the public

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FORMS OF PRINT AND FORMS OF PRINT AND ELECTRONIC MEDIAELECTRONIC MEDIA• BroadcastingBroadcasting, in the narrow sense, for , in the narrow sense, for radioradio and and televisiontelevision. . • Various types of Various types of discsdiscs or or tapestapes. In the 20th century, these . In the 20th century, these

were mainly used for were mainly used for musicmusic. . VideoVideo and and computercomputer uses uses followed. followed.

• FilmFilm, most often used for entertainment, but also for , most often used for entertainment, but also for documentariesdocumentaries. .

• InternetInternet, which has many uses and presents both , which has many uses and presents both opportunities and challenges. opportunities and challenges. BlogsBlogs and and podcastspodcasts, such as , such as newsnews, , musicmusic, pre-recorded , pre-recorded speechspeech and and videovideo) )

• PublishingPublishing, in the narrow sense, meaning on paper, mainly , in the narrow sense, meaning on paper, mainly via via booksbooks, , magazinesmagazines, and , and newspapersnewspapers. .

• Video gamesVideo games, which have developed into a mass form of , which have developed into a mass form of media since cutting-edge devices such as the media since cutting-edge devices such as the PlayStation 3PlayStation 3, , XBoxXBox 360 360, and , and WiiWii broadened their use. broadened their use.

• Mobile phones, often called the 7th Mass Media, used for Mobile phones, often called the 7th Mass Media, used for rapid breaking news, short clips of entertainment like jokes, rapid breaking news, short clips of entertainment like jokes, horoscopes, alerts, games, music, and advertising horoscopes, alerts, games, music, and advertising

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Public relations Public relations • Public relationsPublic relations is the art and science of managing communication between is the art and science of managing communication between

an organization and its key publics to build, manage and sustain its an organization and its key publics to build, manage and sustain its positive image. Examples include:positive image. Examples include:

• Corporations use marketing public relations (MPR) to convey information Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation's in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market. branding for a strong, ongoing market.

• Corporations also use public-relations as a vehicle to reach legislators and Corporations also use public-relations as a vehicle to reach legislators and other politicians, seeking favorable tax, regulatory, and other treatment, other politicians, seeking favorable tax, regulatory, and other treatment, and they may use public relations to portray themselves as enlightened and they may use public relations to portray themselves as enlightened employers, in support of human-resources recruiting programs. employers, in support of human-resources recruiting programs.

• Non-profit organizations, including schools and universities, hospitals, and Non-profit organizations, including schools and universities, hospitals, and human and social service agencies, use public relations in support of human and social service agencies, use public relations in support of awareness programs, fund-raising programs, staff recruiting, and to awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services. increase patronage of their services.

• Politicians use public relations to attract votes and raise money, and, when Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office, successful at the ballot box, to promote and defend their service in office, with an eye to the next election or, at career’s end, to their legacy. with an eye to the next election or, at career’s end, to their legacy.

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Careers in Mass Careers in Mass Communication Communication • AdvertisingAdvertising In a career in advertising, one will be In a career in advertising, one will be

involved in research pertaining to developing involved in research pertaining to developing advertising strategies, how advertising advertising strategies, how advertising campaigns are produced, and how marketing campaigns are produced, and how marketing plays into advertising.  Careers in advertising plays into advertising.  Careers in advertising include positions such as an advertising or include positions such as an advertising or marketing specialist, copy writer, media marketing specialist, copy writer, media planner, media buyer, creative director, and planner, media buyer, creative director, and media sales representative. media sales representative.

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RadioTelevision/RadioTelevision/Broadcasting/ELECTRONIC Broadcasting/ELECTRONIC MediaMedia

• There are many careers relating to radio-There are many careers relating to radio-television/broadcasting/electronic media television/broadcasting/electronic media that include positions as a broadcasting that include positions as a broadcasting station manager, director of broadcasting, station manager, director of broadcasting, film editor, news director, news writer, film editor, news director, news writer, technical director, advertising sales technical director, advertising sales coordinator, media buyer, actor, announcer, coordinator, media buyer, actor, announcer, disc jockey, news anchor, public relations disc jockey, news anchor, public relations manager, comedy writer, casting director, manager, comedy writer, casting director, producer, talk show host, and many more producer, talk show host, and many more

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JournalismJournalism • As a journalist, one will involve themselves in As a journalist, one will involve themselves in

the researching, collecting, writing, editing, the researching, collecting, writing, editing, and presenting of information/news and then and presenting of information/news and then communicating it to the public through communicating it to the public through newspapers, magazines, radio, television, newspapers, magazines, radio, television, etc.  Journalism offers career positions as etc.  Journalism offers career positions as reporters, editors, newscasters, authors, reporters, editors, newscasters, authors, copywriters, publishers, technical writers, copywriters, publishers, technical writers, media interviewers, talk show hosts, and media interviewers, talk show hosts, and more. more.

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PLACEMENTSPLACEMENTS• almost all our students are placed in reputed media organisations, almost all our students are placed in reputed media organisations,

such assuch as: : • Doordarshan News Doordarshan News • NDTV NDTV • CNN-IBN CNN-IBN • Enadu Television Enadu Television • News X News X • News Live Channel News Live Channel • Channel Look East Channel Look East • Hindustan Times Hindustan Times • The Times of India The Times of India • The Indian Express The Indian Express • The Sentinel The Sentinel • Asomia Pratidin Asomia Pratidin • The Press Trust of India (PTI) The Press Trust of India (PTI) • Headlinesindia.com Headlinesindia.com • American Embassy, New Delhi American Embassy, New Delhi • National Rural Health Mission National Rural Health Mission • Assam Central University Assam Central University • Sikkim Manipal University Sikkim Manipal University • Indian Institute of Technology, Guwahati Indian Institute of Technology, Guwahati • GAIL India Ltd GAIL India Ltd • NTPC NTPC • Power Grid Power Grid • Perfect Relations Perfect Relations • R K Swamy BBDO R K Swamy BBDO

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ADMISSIONADMISSION• ELIGIBILITY:-10+2ELIGIBILITY:-10+2

• SELECTION PROCEDURE:-SELECTION PROCEDURE:-

APPTITUDE TESTAPPTITUDE TESTINTERVIEWINTERVIEW

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DATESDATES• PTU(CORRESPENDENCE) 15 OCTPTU(CORRESPENDENCE) 15 OCT• PTU(REGULAR) 15 SEPPTU(REGULAR) 15 SEP• TMU 15 JANTMU 15 JAN• SPECIALISATIONSPECIALISATION

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COURCE DETAILCOURCE DETAILPTU(REGULAR)PTU(REGULAR)DIPLOMA IN MASS COM(RS.7,050 DIPLOMA IN MASS COM(RS.7,050 EACH)EACH)POST GRADUATE DIPLOMA IN MASS POST GRADUATE DIPLOMA IN MASS COM(RS.7,550 EACH 2 INSTALLEMENT)COM(RS.7,550 EACH 2 INSTALLEMENT)DIPLOMA IN MULTIMEDIA(RS.8,550 DIPLOMA IN MULTIMEDIA(RS.8,550 EACH)EACH)POST GRADUATE DIPLOMA IN POST GRADUATE DIPLOMA IN MULTIMEDIA(RS.11,550)MULTIMEDIA(RS.11,550)

TMUTMUDIPLOMA IN MASS COMMUNICATIONDIPLOMA IN MASS COMMUNICATIONB.A MUSICB.A MUSICDIPLOMA IN MUSIC(RS.43600)DIPLOMA IN MUSIC(RS.43600)DIPLOMA IN MULTIMEDIADIPLOMA IN MULTIMEDIADIPLOMA IN JOUNALISMDIPLOMA IN JOUNALISMPOST GRADUATE DIPLOMA IN MULTI POST GRADUATE DIPLOMA IN MULTI MEDIAMEDIA

PTU(CORESPONDENCE)PTU(CORESPONDENCE)POST GRADUATE DIPLOMA IN MASS POST GRADUATE DIPLOMA IN MASS COM(RS.7,550 EACH 2 INSTALLEMENT)COM(RS.7,550 EACH 2 INSTALLEMENT)DIPLOMA IN MULTIMEDIA(RS.8,550 DIPLOMA IN MULTIMEDIA(RS.8,550 EACH)EACH)POST GRADUATE DIPLOMA IN POST GRADUATE DIPLOMA IN MULTIMEDIA(RS.11,550MULTIMEDIA(RS.11,550

SPECIALLISATIONSPECIALLISATION