big sales, big celebrations!!!! cashing in this diwali & halloween with big data &...

CASHING IN THIS DIWALI & HALLOWEEN

WITH BIG DATA &

ANALYTICS!!!

BIG SALES, BIG CELEBRATIONS!!!!

COMPLETELY CRAZY TIMESDIWALI & HALLOWEEN WEEKEND.....

o Retailers & Malls

o Logistics

o Travel Companies

o Hotels

o Transportation

WHAT HASSLES THE VISITORS

• Products out of stock

• Tickets & bookings sold out

• No free shipping

• Longer times for delivery

• No self-service options available

LEVERAGING BIG DATA & ANALYTICSDURING THE HOLIDAYS & BEYOND……………….

THE INSIGHTS OFFERED

Information about Customer Profiles Gifting Vs Personal Purchasing Predictions Sentiment Analysis & Mood Analysis Predictive Modeling for Strategizing Business &

Pricing Increasing Efficiency of Operations by predicting

workforce requirements

STRATEGIZING• Peak holiday time predictions

• Combat traffic & visits

• Avoid out of stock or sold out situations

• Customize products & promotions as per the markets

• Personalized marketing through apps and social media

• Multichannel marketing to enable a seamless experiences

• Dynamic suggestions for adapting displays

• Enable cross selling

BIG DATA & ANALYTICS AS A SERVICEDAAS & MORE……………….

BASIC DATA

• Data gathered & aggregated from multiple data sources

• Arrives at demographics and market related patterns

• Along term target data set

OFFLINE – ONLINE DATA COMBINATION

• Interrelates offline & online transactions

• Arrives at patterns and conclude user preferences and choices

• Used for • Personalized marketing

• Onboarding

• Planning campaigns

REAL-TIME DATA

• Analysis with an as it occurs approach

• Vital in cross selling with purchase intent analysis

• Real time data is at the core of offering relevant and unforgettable user experiences

BIG DATA & ANALYTICS THE ADVANTAGES

CASHING IN DURING THE HOLIDAYS……………….

THE ADVANTAGES

Focused Data Collection Improved Management of Versatile Data Precise Reporting & Predictions Conducive insights for Keypersons Supports Self-Service Concepts

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