big sales, big celebrations!!!! cashing in this diwali & halloween with big data &...
TRANSCRIPT
CASHING IN THIS DIWALI & HALLOWEEN
WITH BIG DATA &
ANALYTICS!!!
BIG SALES, BIG CELEBRATIONS!!!!
COMPLETELY CRAZY TIMESDIWALI & HALLOWEEN WEEKEND.....
o Retailers & Malls
o Logistics
o Travel Companies
o Hotels
o Transportation
WHAT HASSLES THE VISITORS
• Products out of stock
• Tickets & bookings sold out
• No free shipping
• Longer times for delivery
• No self-service options available
LEVERAGING BIG DATA & ANALYTICSDURING THE HOLIDAYS & BEYOND……………….
THE INSIGHTS OFFERED
Information about Customer Profiles Gifting Vs Personal Purchasing Predictions Sentiment Analysis & Mood Analysis Predictive Modeling for Strategizing Business &
Pricing Increasing Efficiency of Operations by predicting
workforce requirements
STRATEGIZING• Peak holiday time predictions
• Combat traffic & visits
• Avoid out of stock or sold out situations
• Customize products & promotions as per the markets
• Personalized marketing through apps and social media
• Multichannel marketing to enable a seamless experiences
• Dynamic suggestions for adapting displays
• Enable cross selling
BIG DATA & ANALYTICS AS A SERVICEDAAS & MORE……………….
BASIC DATA
• Data gathered & aggregated from multiple data sources
• Arrives at demographics and market related patterns
• Along term target data set
OFFLINE – ONLINE DATA COMBINATION
• Interrelates offline & online transactions
• Arrives at patterns and conclude user preferences and choices
• Used for • Personalized marketing
• Onboarding
• Planning campaigns
REAL-TIME DATA
• Analysis with an as it occurs approach
• Vital in cross selling with purchase intent analysis
• Real time data is at the core of offering relevant and unforgettable user experiences
BIG DATA & ANALYTICS THE ADVANTAGES
CASHING IN DURING THE HOLIDAYS……………….
THE ADVANTAGES
Focused Data Collection Improved Management of Versatile Data Precise Reporting & Predictions Conducive insights for Keypersons Supports Self-Service Concepts
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