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Lu
tzFi
nger
.com
Big Data Beyond the Hype
What It Really Means and How You Can Use It
@LutzFinger
Lu
tzFi
nger
.com
Disclaimer
This presentation is solemnly my opinion and not necessarily the opinion of my employer.
Lu
tzFi
nger
.com
Lu
tzFi
nger
.com
Harper Reed, CTO at Obama for America
Big Data is “bullshit”
Lu
tzFi
nger
.com
ASK the right Questions.
MEASURE the right data – even if it is not Big data.
Take Actions and LEARN from them.
?
Lu
tzFi
nger
.com
?
Products
Market Research
Customer Care
Marketing
PR
Sales
Lu
tzFi
nger
.com Identity Network Knowledge
Lu
tzFi
nger
.com
Data Driven Products
Lu
tzFi
nger
.com
Who are You @ LinkedIn?
Source: LinkedIn Data
Lu
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.com
Network View
GermansUS & UK
Dutch
Danish& Aller
Finnish
BBC & Economist
German Engineering
Burda
Source: LinkedIn Data
Lu
tzFi
nger
.com
ASK the right Questions.
MEASURE the right data – even if it is not Big data.
Take Actions and LEARN from them.
?
Lu
tzFi
nger
.com
35% Are Not Connected To Anyone Here
Lu
tzFi
nger
.com
Successful AskGoogle had the Right Question
Lu
tzFi
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.com
The ASK should be always a VALUE
FUNCTION?Who should get an E-Shot?
Territory Planning for my Sales Force
Budget Planning of Marketing Spent
Online Product Recommendation
Real Time Betting for Ad-spaces
Customer Segmentation
Social Media Influencers
Call Center Routing based on Questions
Capacity Forecasting
Lu
tzFi
nger
.com
The world is full of WRONG metrics
Optimize Email - Opening Rates
Optimize CPO Click
Optimize for SM engagement
Lu
tzFi
nger
.com
Data by itselfis
USELESS
Information by itselfis
USELESS
Only Action Counts!
Lu
tzFi
nger
.com
Steps For The Future
1. Make Your Data Accessible2. Build A Content Profile For Each Reader3. Build A Knowledge Profile From Your Journalists4. Hire A Data Team (aka. Data Scientists)5. Envision Data Products
• Distribution Network• Ad Placement• Content Recommendation
Lu
tzFi
nger
.com
Want more? Join the Round Table Technology & Team
Lu
tzFi
nger
.com
http://j.mp/thxlutz
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