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Beyond Vanilla – An Overview

On-Board Advertising Today!

Our Tie-ups

Advertising Opportunities

Contact Us

An Overview • Beyond Vanilla Communications specializes in Innovative

Airline and Airport Advertising since 2009.

• As part of our effort we provide excellent branding opportunities targeted at a high value captive audience.

• Advertising Rights for various airline and airport properties.

• Some Of Our Valuable Associations:

• DSP BlackRock Mutual Fund

• Nilkamal Industries @home

• Tata Housing Ltd.

• Kolte-Patil Developers Ltd. – Pune

• Mantri Developers – Bangalore

• Axis Bank

• Franklin Templeton

• ICICI Prudential Asset Management

• Sobha Developers - Bangalore

On-Board Advertising Today!

Highest Efficiency

Rate • In-flight advertising offers the highest efficiency rate

of any media, at the lowest cost of sale, and provides upto 2000 times the impact of traditional media

Highest Recall Rate • In-flight advertising has the highest recall rate as

against all media - 77%, and generates an over 25% positive shift in intent to purchase.

Highest Visibility • In-flight media provides an opportunity for a brand

to stand out, as only a limited number of partners are featured throughout the fleet at any given time.

Our Tie-ups

Jet Airways

GoAir

Indigo SpiceJet

Jet Airways • Jet Airways, widely recognized as one of the finest airlines globally, is

India's leading and most preferred airline for all especially the high net-worth individuals.

• Jet Airways has a fleet of approx. 120 aircrafts with an approx. configuration of 140-180 seats.

• The airline operates over 350 flights daily across 54 destinations within India and with approximately 13 Lacs passengers traveling per month.

• Traveller's profile 33% - Self-employed professionals / businessmen 54% - Private sector corporate executives 13% - Public sector executives 70% M and 30% F

• Demographic profile 72% Business Travellers (78% Male and 22 % Female) 28% Leisure and Other Travellers Premier - CEO, CFO's MD's and other HNI's (SEC A+) Economy - (A+, A)

GoAir • Go Airlines (India) Ltd. is the aviation foray of the Wadia Group, the airline

operates its services under the brand GoAir.

• Launched in November 2005, GoAir operates across 21 destinations, 153 flights daily and approx. 6.75 lacs passengers traveling per month.

• The airline uses the state-of-the-art Airbus A320 aircraft fleet with a minimum seat capacity of 180 seats and an average load factor of 86%.

• GoAir is currently servicing the airports at Ahmedabad, Bagdogra, Port Blair, Bengalooru, Chandigarh, Cochin, Delhi, Goa, Guwahati, Jaipur, Jammu, Leh, Lucknow, Mumbai, Nagpur, Nanded, Patna, Pune and Srinagar.

• Through this route network GoAir ensures a smart value-for-money option for both business and leisure travellers, without compromising on either safety or service factors.

• Demographics Profile Business travellers: 60% / Leisure travellers: 40% Men: 85% / Women: 15% Age 20-30: 35% Age 30-45: 45% Age 45 & above: 20%

Indigo

• IndiGo is a private, low-cost airline based in Gurgaon, Haryana, is one of India's leading airlines using its model of efficient, low-cost operations and by attracting customers with low fares.

• IndiGo operates across 27 destinations in India, with approx. 341 flights daily with approx. 12.50 Lacs passengers traveling per month. It has a load factor of over 85% and market share of 21.3%.

• The airline uses the state-of-the-art Airbus A320 aircraft fleet with a minimum seat capacity of 180 seats.

• Indigo is currently servicing the airports at Agartala, Ahmedabad, Bangalore, Bhubaneshwar, Chennai, Coimbatore, Delhi, Dibrugarh, Goa, Guwahati, Hyderabad, Imphal, Indore, Jaipur, Jammu, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, Patna, Pune, Raipur, Srinagar, Trivandrum and Vadodara. International destinations include Bangkok, Dubai, Kathmandu, Muscat and Singapore.

SpiceJet

• SpiceJet is India's 'best low cost airline', delivering the lowest air fares with the highest consumer value. It operates 291 flights daily with more than 12 lacs passengers traveling per month.

• Spice flies to 38 destinations spread across India, Nepal & Sri Lanka. With a market share of 18.5% and load factor of 85%. Agartala, Ahmedabad,Aurangabad,Bagdogra,Bangalore,Bhopal, Calicut, Chennai, Coimbatore, Delhi, Goa, Guwahati, Hyderabad, Indore, Jaipur, Jammu, Kochi,Kolkata,Madurai,Mumbai, Managlore, Nagpur, Nanded,Portblair, Pune, Rajahmundry, Srinagar, Surat, Trichy, Tirupati, Tuticorin, Trivandrum, Varanasi, Vijayawada, Vizag and 3 International cities viz. Colombo, Dubai & Kathmandu

• Customer profile:

• Direct, Smart, Aware, Net Savvy customers of which 60% customers used internet for booking, 37% are first time fliers, 51% opted for exciting fares.

• Passenger Gender - Male - 66% Female - 34%

• Annual Income - Rs. 3-7 lacs - 31% / Rs. 7-12 Lacs - 38%

• Age Group - 20-35 - 45% / 36-50 - 28%

Advertising Opportunities

On-board Advertising

Airport Advertising

On-ground Advertising

On-board Advertising

On-board Advertising

Boarding Pass

Seat Back Devices

Cabin Bulk Heads

Meal Tray Cards

Baggage Tags

Newspaper Stickers

Boarding Pass

Seat Back Devices

Cabin Bulk Heads

Meal Tray Cards

Baggage Tags

Newspaper Sticker

Airport Advertising

Airport Advertising

Newspaper Jackets

Tent Cards

Browsing Space

Brochure Placement

at Reception

Product Display

Product Sampling

Showcase your brand at Airport Lounges

Newspaper Jackets

Tent Cards on Tables

Internet Browsing Space

Brochure Placement at Reception

Product Display

Product Sampling

On-ground Advertising

On-Ground Advertising

Tarmac Coaches –

Hand Grabs

Tarmac Coaches -

Panels

Tarmac Coaches – Exterior Branding

Ladder Branding

Tarmac Coaches – Hand Grabs

Tarmac Coaches - Panels

Tarmac Coaches – Exterior Branding

Each bus has a capacity of 60 passengers. Average occupancy of 40 passengers per bus. On an average the buses make 60 - 100 trips a day, constantly ferrying the passengers within the terminals.

Ladder Branding

Contact Us

Beyond Vanilla Communications

B-407, Rock Enclave Plot C,

Hindustan Naka Chowk,

Kandivali (W), Mumbai 400 067.

India.

manojmatlani@beyondvanilla.in

beyondvanilla@live.com

Manoj Matlani Sunita Matlani

098922 19664 0810 888 9665