beyond the books - sarah prescott - sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Pitch Perfect

How selling your ideas will help you succeed

Sarah PrescottGM Brand Marketing at Thankyou

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Pitching isn’t just limited to entrepreneurs on Shark Tank.

EVERYONE should learn how to pitch.

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

How would you define what a pitch is?

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

What’s in a pitch?

BUILDING rapport

COMMUNICATING the facts clearly & concisely

INSPIRING the audience to back your vision

GAINING support

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

What are the facts you need to get across?

The easiest way to work this out is by writing a quick ‘elevator pitch’.

The who The why The what The how

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

How can you communicate the facts simply and clearly?

Sense check your ‘elevator pitch’ with a friend or colleague who is removed from the idea – do they grasp it as you’re explaining it?

Cut out jargon Speak plainly and don’t try to sound smarter than you

are

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

What’s the problem your idea will fix or solve?

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

How is your idea the best solution and how will it benefit others?

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

To build rapport with and inspire your audience, there’s a key thing you have to remember.

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

‘People get transformed and captivated by stories. Stories make people feel something, and when you make someone feel something, you cut through the mess.’

- Daniel Flynn

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

When telling stories, take up these tips:

Be authentic Be vulnerable Be transparent Be passionate

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

What’s your ask?

Make sure you know what you want from the person you’re meeting with!

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

Practice it

Don’t let the first time you talk your pitch through be the day you deliver it. Practice it and learn it back to front, and refine it as you go.

Test your pitch with someone else and get feedback!

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Delivering your pitch

Establish rapport

Be warm, friendly and positive Mirror body language Take time to find common ground

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Delivering your pitch

Stick to the point

Try not to get off track Respect the time of the person you’re pitching to Keep it as short & concise as you can

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Delivering your pitch

Read the room

Keep eye contact Watch your body language and the receivers Get a feel for any objections the audience might have

and address them as quickly as you can!

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Keep getting better

Evaluate how you went and ask others for feedback.

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Keep getting better

Refine your pitch over and over again!

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Keep getting better

The most important pitches you’ll deliver

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Q&A

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081