beyond hyperlocal
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B E Y O N D H Y P E R L O C A LM E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5
CC BY-NC 2.0 mprove photography
T H I S I S N O PRESENTAT ION
This slide show was an ambient visual element of a panel discussion at World Publishing Expo 2015.
Nonetheless, each slide might spark an intriguing discussion in itself. That’s why we share it here.
Please enjoy.
K A I V O N L U C K
P R O F. D R .
CC BY-NC 2.0 mprove photography
K A I V O N L U C K
P R O F. D R .
artificial intelligence smart environments
head of professional master digital media
head of ambient intelligence / smart home labs
University of Applied Sciences HAW in Hamburg@KaivonLuck
M A R T I N KOHLER
D IP L . - ING .
CC BY-NC 2.0 angermeyer photography
M A R T I N KOHLER
D IP L . - ING .
Urbanist & Social Researcher
Hamburg, Berlin, Seoul, São Paulo, London, Istanbul, Amherst/Boston, Adelaide
HafenCity University Hamburg & Leuphana University Lüneburg@EyesOnCities
S T E FA N WÖLWER
PROF.
CC BY-NC 2.0 angermeyer photography
S T E FA N WÖLWER
PROF.
professor for interaction design
University of Applied Sciences and Arts HAWK in Hildesheim
www.woelwer.com @stefanwoelwer
Interaction Design is about designing the parameters whichframe the interactions between us, spaceand things.
S U S A N N E DRAHE IM
DR .
S U S A N N E DRAHE IM
DR .
sociologist
organizational behavior social computing critical theory
University of Applied Sciences HAW in Hamburg
about.me/giuditta @Giuditta
M AT T H I A S MÜLLER - PROVE
D IP L . - INFORM .
M AT T H I A S MÜLLER - PROVE
D IP L . - INFORM .
BBDO
M AT T H I A S MÜLLER - PROVE
D IP L . - INFORM .
experience & interaction design
lecturer at Brand Academy
mprove.net @mprove
B E Y O N D H Y P E R L O C A LM E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LL'Ecr iva in
Pierre Jaquet-Droz , 1774
http://www.mahn.ch/collections-arts-appliques-automates
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lear ly beginnings
Jacquard’s Loom, 1801
CC BY-SA 3.0 Steve Kimberley https://en.wikipedia.org/wiki/Jacquard_loom#/media/File:Loom.jpg
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LFreder ick W ins low Tay lor
Wikipedia https://en.wikipedia.org/wiki/Scientific_management#/media/File:Musterarbeitsplatz.png
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A La new plat t form
Thomas Edison 1847-1931
http://alaksarogullari.tr.gg/THOMAS-ED%26%23304%3BSON.htm
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LPaul Ot let , 1868-1944
“father of in format ion sc ience“
Photo: Archiv Mundandeum, Mons
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lte letype
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Ltype sett ing
Museum für Arbei t , Hamburg
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Larabic type sett ing
Museum für Arbei t , Hamburg
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lpr int ing press
Museum für Arbei t , Hamburg
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LComputer History Museum Hamburg
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A L
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lta lk to me.
El iza by Joe Weizenbaum, 1966
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LJoseph Weizenbaum, 1923 - 2008
Photo: IL MARE FILM http://www.ilmarefilm.org/
The best way to predict the future is to invent it.
– Alan Kay
Xerox PARC, 1970s
CC-BY 2.0 Jean Baptiste Paris https://www.flickr.com/photos/jeanbaptisteparis/3098599072/
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LApple L isa 1983
Photo: Stefan Woelwer
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LComputer History Museum Hamburg
Photo: Stefan Woelwer
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LNeXT Computer
The or ig in of the WWW
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LInteract ion Des ign
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lprototyping
Photo: Stefan Woelwer
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lre invent ing rea l i ty
http://www.stroeer.de/wissen-inspiration/magazin/stroeernews/StroeerNews////stroeernewsfilter/905.html
TOUCH U S E R I N T E R FA C E S
We are creating the illusion that there is no user illusion anymore.
– Josh Clark
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A L
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lrapid prototyping
What I cannot build, I do not understand.
– Richard Feynmann
CC-BY-3.0 https://it.wikipedia.org/wiki/File:Richard-feynman.jpg
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lthe t ransparency grenade
http://transparencygrenade.com/
S P E C U L AT I V E DES IGN
For them, design is a means of speculating about how things could be - to imagine possible futures.
– Dunne & Raby
http://www.dezeen.com/2015/03/05/dunne-raby-step-down-design-interactions-royal-college-of-art-london/
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LMetropol is by Fr i tz Lang, 1927
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lst reetpong - urban interact ion
D E S I G N F ICT ION
It’s the deliberate use of diegetic prototypes to suspend disbelief about change.
– Bruce Sterling
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lspeculat ive des ign
http://issuu.com/caeslugo/docs/rush_cesar_lugo
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LHER by Spike Jones, 2013
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lrobots
http://searchengineland.com/google-orders-terminator-robots-kill-larry-sergey-195759
G L O B A L V I L LAGE
These new media have made our world into a single unit. The world is now like a continually sounding tribal drum, where everybody gets the message all the time.
– Marshall McLuhan
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lhttp://www.mprove.de/script/09/mcluhan/
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LRi jksmuseum Amsterdam
https://www.facebook.com/GarneroAlvaro/photos/a.296740263734544.67986.294121593996411/836800089728556/
We are overnewsed but underinfomed.
– Neil Postman
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lgoogle in the know
The real challenge for news media and for journalism in the digital age is it’s fragmenting all the time, and people don’t come to one place.
– John Ridding
Chief ExecutiveFinancial Times
https://conversationprism.com/
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lsecond screen
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lst reet ar t
We live in oversocialnetworked times
Photo: Stefan Woelwer
D E S I G N PRODUCT
…when the point of contact between the product and the people becomes a point of friction, then the [designer] has failed.
– Henry Dreyfuss
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lt ipster
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lpassenger ’s wish
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lal ready there
Photo: Stefan Woelwer
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lin a rush?
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LCC BY 2.0 Stig Nygaard https://www.flickr.com/photos/10259776@N00/614004779/
The phrase "non-place" to refers to anthropological spaces of transience that do not hold enough significance to be regarded as “places".
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LPay at tent ion to the announcement!
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A L
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lusefu l s tones
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lchange of use
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lchange of purpose
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LOh I see…
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A L“German Post”
The newspaper industry shot itself in the foot by going for massive reach, low-quality circulation.
– John Ridding
Chief ExecutiveFinancial Times
Citizen Kane
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LAl l th is technology
i s making us ant isoc ia l .
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LWhat's wrong wi th th is guy?
We are all mass publishers. But just a few people know about the consequences of mass publication.
– @anettenovak
http://uxhh-radio.blogspot.de/2013/09/rfc13-citizensside.html
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A L
HYPER LOCAL I TY
…is transforming our lives at every scale: bodyware, roomware, streetware, cityware, nationware, and global ware. From nano to astro!– Bruce Sterling
People will only be driven to consume and pay for content that is highly relevant, and that is mainly local content.
– Antonella Mei-Pochtler
Boston Consulting Group
CC BY-NC 2.0 International Transport Forum
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LCC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Labandoned stat ion
& new Spiegel headquarters behind
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LBott le deposi t as income source?
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Loops
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LCC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lurban hack
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LA. I . S ight
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lunnamed unnamed unnamed
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LGeorge Orwel l t rue or not t rue
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Ltechnology is…
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LTheodore Spyropoulos
at resonate 2014
For journalists, Twitter represents an ambient awareness system.
CC BY-NC 2.0 mprove photography
NO S I LV E R B U L L E T
I don’t think there is a one-size-fits-all, silver-bullet-type approach.
– John Ridding
Chief ExecutiveFinancial Times
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lt ransport system 1870
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lwww.exhaust ingacrowd.com
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LCC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LCC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lurban mapping
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Luber
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lurban mapping
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Luber knows the t ruth
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lfahrsh ip
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LCome back, i t works .
CC BY-NC 2.0 mprove photography
T H E M E C H A N I C A L BR IDE
There are no more remote and easy perspectives, either artistic or national.
– Marshall McLuhan
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lgeocoded tweets in Cai ro, Nov 2012
http://www.floatingsheep.org/2013/02/the-urban-geographies-of-tweets-in.html
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Laffect ive news – Fat ima Ol ive i ra in a large-sca le analys is of the
Egypt ian Revolut ion 2011https://twitter.com/DanieleKeshk/status/367638501946191872
H Y P E R L O C A L ADVERT I S ING
…that technology has been slower. There's a lot of infrastructure that needs to be built out both in knowing [the] audience, [and] being able to deliver ads essentially on the fly to the right person with the right profile at the right time in the right geography.
– Ken Doctor
author of Newsonomics
CC BY-NC 2.0 mprove photography
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lvia http://www.stroeer.de/wissen-inspiration/magazin/stroeernews/StroeerNews////stroeernewsfilter/2392.html
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A LNOISY
CC BY-NC 2.0 mprove photography
With the decline of print media, there is a hole to be filled and I think some folks see [hyperlocal media] as an area for ad revenue, but we have found that ad revenue alone is not enough to sustain the kind of independent, quality journalism that people rely on to inform themselves about what's going on in their cities.
– Melissa Bailey
managing editor of the hyperlocal newssite New Haven Independent
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A L
Journal i sm has part icu lar ly embraced Twit ter, which not only a ffects news
product ion but a lso the profess ional ethos of journal i sm.
Photo: Robert Scoble
B E H I N D T H E H Y P E R L O C A L H Y P E
The recent focus on hyperlocal news–from companies large and small–has yet to produce a single highly successful blueprint for success (or business model).
– Chris Seymour
MediaInnovation Day #MID15 · 7. Okt.
B E Y O N D H Y P E R L O C A Lins ight
When you come to a fork in the road, take it.
– Yogi Berra
via http://mprove.tumblr.com/post/16163167520
D E S I G N C A N HELP
So designing and deploying radically more capable UIs is one of the most important things we can do today.
– John Underkoffler
Technical consultant on Minority Report, 2002
CC BY 2.0 Steve Jurvetson https://en.wikipedia.org/wiki/Technologies_in_Minority_Report#/media/
File:John_Underkoffler,_TED_2010.jpg
E N G I N E E R S DES IGNERS
The best design schools teach that design and technology live in symbiosis and need each other. Engineers are designers, they are just trained in a different way.
– Paola Antonelli
MoMA Curator
https://twitter.com/curiousoctopus
Hyperlocal content has two major dimensions: geography and time.
CC BY-NC 2.0 mprove photography
B E Y O N D H Y P E R L O C A LM E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5
@KaivonLuckSusanne Draheim @GiudittaMartin Kohler @EyesOnCities@StefanWoelwerMatthias @MProve
http://mprove.de/script/15/beyondhyperlocalCC BY-NC 2.0 mprove photography
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