beyond coffee, cigarettes, and the morning paper: building hyperlocal news systems & engaging...

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Hyperlocalizing in Seward A presentation by Peter Fleck [email protected]

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Minnebar 2010 presentation aboutcommunity news dissemination at the hyperlocal level. http://sessions.minnestar.org/sessions/35

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Page 1: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

Hyperlocalizing in Seward

A presentation by Peter Fleck

[email protected]

Page 2: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community
Page 3: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

Newspapers are dying.

Entire media landscape is transforming.

Where do we begin redefining?

Page 4: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

Rethink the whole thing. Go local!

Engage community. Crowd source.

Set up a permanent ongoing repository of community information that is searchable and that

outlasts any single individual.

Page 5: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

A documentary in progress.

Page 6: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community
Page 7: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

Collect the important & the trivial. Online, unlimited

storage allows this.

No worries about column inches

Page 8: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

Rooted in community

&

evangelist availablevs.

Top-down offering

of “sites available.”

Page 9: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

It takesfeet on the ground,

real life, face-to-face connections.

Page 10: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community
Page 11: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

Hyperlocal isn’t new but

• Often try to emulate newspapers inc. ads and editor/reporter hierarchy

• Or it’s one person blogging pro bono until burnout

• Leaving relics of blogs ‘round the Internet

 

Page 12: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community
Page 13: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

No Ads

Seek indirect support

from businesses

Page 14: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community
Page 15: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

PF HYPERLOCAL

• An organization to help communities start a vibrant hyperlocal news & discussion system

• Free web + sharing at web site

• Setup/Subscription fee for more help

• Social business rather than nonprofit

• Offer for-fee services to corporations, schools, ??? • Basically, how to create a vibrant and sustainable news

community

 

Page 16: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

Posterous 

Email is main interface. from account setup to

embedding video

Page 17: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

Posterous 

Automatically connects toTwitterFacebookFlickrYouTubeWordPressmore

Page 18: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community
Page 19: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

My Questions• What do you think of the concepts?

• Can PFHyperLocal be a social business rather than a nonprofit?

• Other ideas? Other relevant sites to pull in to the system?

• What are you doing?

 

Page 20: Beyond coffee, cigarettes, and the morning paper: Building hyperlocal news systems & engaging community

The [email protected]

http://sewardprofile.posterous.com

http://twitter.com/sewardtweets

http://twitter.com/pfhyper

http://pfhyper.com

http://pfhyper.posterous.com

[email protected]

http://sewardprofile.posterous.com

http://twitter.com/sewardtweets

http://twitter.com/pfhyper

http://pfhyper.com

http://pfhyper.posterous.com