beyond citations - what to do next in local search #searchfest
Post on 20-Aug-2015
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BEYOND CITATIONS
DANA DITOMASOPARTNER, KICK POINT@DANADITOMASO
It’s Google’s world.
We justmarket in it.
How do I come up?
How do I stand out?
Make your brandinteresting.
1.Create a
referral army.
#blitzfit
2.Find your
customers.
Get this: http://seogadget.com/fullcontact-api-excel/
3.Learn regional
differences.
Edmonton Calgary 2.91% 1.13%
Edmonton Calgary 3.51% 6.82%
4.Understand your
customer’s lifecycle.
5.Not all
neighbourhoods are equal.
Get the data in Settings > Locations >
View Location Reports
6.Get that extra
real estate.
92px
52px
52px
Bonus.This didn’t work.
Can’t control sitelink order.
THANKS!
DANA DITOMASOPARTNER, KICK POINT@DANADITOMASO
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