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Best Marketing Practices:Artists and Presenters

Abby EddyMelissa HigginsEddie Cota

Overview

Format of today’s session● Introductions

● Marketing examples

● Tools and tips (don’t worry we’ll give

you a website for downloads!)

● Q+A

Abby EddyANNIE MOB: HOLIDAY PROMOTION

Promotion Stats

Create new community partnershipsLafayette Civic Theatre Central Indiana Girl Scouts

Media coverageLocal newspaper and TV stations featured ANNIE MOB

Low cost→ High return$400 spend on banner, wigs, candy and flyers created content to help promote the upcoming show

Helpful hintsASANA PROJECT MANAGEMENT

Helpful hintsHootsuite Social Media Management

Helpful hintsHubspot Social Media Planning Templates

Melissa HigginsBANDALOOPing PORTLAND

Breakdown

Two pronged strategyYoung presenting organizationRelatively unknown artist locally

Coverage(1) Traditional avenues: radio, TV, print(2) Social media

Long term resultsHigh attendance → enthusiastic base of followers + community partners

Helpful hintsCONTENT

Helpful hintsCOORDINATION

Helpful hintsAUTOMATION

Eddie CotaNew Content Platforms

Tell Your Story

Plan. Produce. Distribute. Analyze. Repeat.

● Editorial/Blogging● Video recaps and profiles● Short Documentaries● Social Media● Virtual Reality● Podcasting

Podcasting

Low cost tools to get startedEquipment● 1-3 microphones ($100-500)

Audio Editor● Garageband (free), Audacity (free), Adobe Audition ($20/month)

Hosting● Spreaker, Podomatic, Soundcloud (all range from

$6-$25/month)

Accessibility● Apple Podcasts, Google Play, Stitcher, iHeartMedia - ALL FREE!

Benefits of podcastingOrganizations● Create content that’s available on-demand● Develop an ongoing dialogue with your core audience● Exclusive interviews and news from the field● Record and archive existing programs

Artists● Voice their opinions and discuss experiences as performers and

cultural ambassadors● Build new audiences● Market yourself to Presenters

Thank you!View a full list of marketing tips at:

www.convocations.org/apap