behavioural application design - practical persuasion

When B.A.D. can be good

I’m Dr. Daryl FoyI am here to provide a brief insight into how behavioural science principles can be used practically to design a mobile app intended for behaviour support.You can find me at @mortonandlawson

Hello!

We need a foothold in theory to build effective behaviour change

CUT the CRAP with wearables

Problem!

“

Motivation for sustainable exercise is made possible by

satisfaction of 3 basic psychological needs:

autonomy, competence and relatedness. Ryan & Deci

You need to pick persuasive design elements from a

number of models to design better apps There is no ……..

Habit Trigger

This occurs at the moment data is synched by the user; proximity is boundless.

ZING enables wearable users to act on exercise data by providing clinical context, immediate advice using evidence-based behavioural design to sustain long-term positive exercise

Loneliness

Confusion

Hope

Pleasure

Indecision

Acceptance

Place your screenshot here

DO today

Exercise plan provides autonomy via choice to DO-

SKIP-or SWAP.plus

◉ Instruction◉Self-regulation via 7

day trackers

Place your screenshot here

ZING & PINGFeedback and comparative scoring with positive visual

framing & relatedness immediacy

◉ ZING○ Exercise

persistence○ Exercise volume &

intensity■ Self-compare

option◉PING

○ Social connectedness

○ Self affirmation

Place your screenshot here

TWEAKSimple slide control

changes to a few factors that affect the user’s ZING & PING scores. Only ZING is

shown here.◉Focus on causality &

priming towards ○ Autonomy○ Competence

Place your screenshot here

DOJOMicrobytes of content (text-

video-sound) aimed at exercise delivered by ESSA scientists. Quiz completion

allows progress to recognition for learning

“belts”.◉Focus on learning to

deliver○ Autonomy○ Competence

Place your screenshot here

NOTICESAlerts that help tie together

the user exercise experience with the ZING environment of society,

knowledge,reward,interaction & health

◉Focus on ○ Autonomy○ Competence○ Relatedness○ Reward &

recognition

Takeaways◉App test marketing of ZING

Likeable non-obstructionist UIMust have functionality (ML & EP & rewards)Encourages repeated use

◉App architectural STACK and codebase designed for re-use across problem domains

◉Plug and play additional wearable and health device API’s

Turn agency-based behavioural research into marketable apps.Using a team expertise that is world class in terms of behaviour systems design, machine learning and software delivery at real-world rates.

Our process is easy

Talk-review Team Build

Mock & Spin

Any questions ?You can find me at◉ @mortonandlawson◉ dlfoy@mortonlawson.com◉ 02-4017-0218

Thanks!