behavioural application design - practical persuasion
TRANSCRIPT
When B.A.D. can be good
I’m Dr. Daryl FoyI am here to provide a brief insight into how behavioural science principles can be used practically to design a mobile app intended for behaviour support.You can find me at @mortonandlawson
Hello!
We need a foothold in theory to build effective behaviour change
CUT the CRAP with wearables
Problem!
“
Motivation for sustainable exercise is made possible by
satisfaction of 3 basic psychological needs:
autonomy, competence and relatedness. Ryan & Deci
You need to pick persuasive design elements from a
number of models to design better apps There is no ……..
Habit Trigger
This occurs at the moment data is synched by the user; proximity is boundless.
ZING enables wearable users to act on exercise data by providing clinical context, immediate advice using evidence-based behavioural design to sustain long-term positive exercise
Loneliness
Confusion
Hope
Pleasure
Indecision
Acceptance
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DO today
Exercise plan provides autonomy via choice to DO-
SKIP-or SWAP.plus
◉ Instruction◉Self-regulation via 7
day trackers
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ZING & PINGFeedback and comparative scoring with positive visual
framing & relatedness immediacy
◉ ZING○ Exercise
persistence○ Exercise volume &
intensity■ Self-compare
option◉PING
○ Social connectedness
○ Self affirmation
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TWEAKSimple slide control
changes to a few factors that affect the user’s ZING & PING scores. Only ZING is
shown here.◉Focus on causality &
priming towards ○ Autonomy○ Competence
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DOJOMicrobytes of content (text-
video-sound) aimed at exercise delivered by ESSA scientists. Quiz completion
allows progress to recognition for learning
“belts”.◉Focus on learning to
deliver○ Autonomy○ Competence
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NOTICESAlerts that help tie together
the user exercise experience with the ZING environment of society,
knowledge,reward,interaction & health
◉Focus on ○ Autonomy○ Competence○ Relatedness○ Reward &
recognition
Takeaways◉App test marketing of ZING
Likeable non-obstructionist UIMust have functionality (ML & EP & rewards)Encourages repeated use
◉App architectural STACK and codebase designed for re-use across problem domains
◉Plug and play additional wearable and health device API’s
Turn agency-based behavioural research into marketable apps.Using a team expertise that is world class in terms of behaviour systems design, machine learning and software delivery at real-world rates.
Our process is easy
Talk-review Team Build
Mock & Spin
Any questions ?You can find me at◉ @mortonandlawson◉ [email protected]◉ 02-4017-0218
Thanks!