before the business plan: business modeling
Post on 17-Jul-2015
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Welcome & Agenda • Please turn phones to silent or
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5 Basic Principles 1.Entrepreneurs are everywhere 2.Entrepreneurship is Management 3.Validated Learning 4.Innovation Accounting 5.Build -Measure -Learn
Lean Business Model Canvas
Cost Structure Revenue Streams
Key Partners Key Activities
Key Resources
Value Proposition
Customer Relationships
ChannelsPath to customers
Customer Segments
PRODUCT MARKET
Minimal Viable ProductWho is the customer? Does the customer need exist, do they have some pains that they need relieved or gains they would appreciate? Are they willing to pay for solving their need? Does your proposed solution answer their need or, in other words, does your solution fit their problem?
https://www.youtube.com/watch?v=CsHg5mkYJsM
Customer Segments
For Whom are you creating value?
Who are your most important customers?
Create a Profile
ChannelsThrough which channels do your customers want to be reached?
How are you reaching them now?
What is the most cost effective?
Create Your Channels1. Domain Name 2. Gmail Email Address 3. Twitter Account 4. Facebook Fan Page 5. Instagram Account 6. Pinterest Account7. YouTube Account
Customer Relationships
What Type of Relationship doeseach of the customer segments
expect us to establish & maintainwith them?
How are they integrated & what is the cost in our business model?
Unique Value PropositionWhat value to you deliver to the
customer?
What problems do you solve?
What products & services are offered to each segment?
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