before the business plan: business modeling
TRANSCRIPT
Chisa D. Pennix-Brown, MBA Bizness Branding Academy
Before the Business Plan Business Modeling
Welcome & Agenda • Please turn phones to silent or
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What Does Being In Business
Mean To
YOU?
Lean Canvas
Lean Canvas
5 Basic Principles 1.Entrepreneurs are everywhere 2.Entrepreneurship is Management 3.Validated Learning 4.Innovation Accounting 5.Build -Measure -Learn
Lean Business Model Canvas
Cost Structure Revenue Streams
Key Partners Key Activities
Key Resources
Value Proposition
Customer Relationships
ChannelsPath to customers
Customer Segments
PRODUCT MARKET
MVP
inimal iabile roduct
Minimal Viable ProductWho is the customer? Does the customer need exist, do they have some pains that they need relieved or gains they would appreciate? Are they willing to pay for solving their need? Does your proposed solution answer their need or, in other words, does your solution fit their problem?
https://www.youtube.com/watch?v=CsHg5mkYJsM
Customer Segments
For Whom are you creating value?
Who are your most important customers?
Create a Profile
ChannelsThrough which channels do your customers want to be reached?
How are you reaching them now?
What is the most cost effective?
Channel Phases1.Awareness2.Evaluation3.Purchase4.Delivery5.After Sales
Create Your Channels1. Domain Name 2. Gmail Email Address 3. Twitter Account 4. Facebook Fan Page 5. Instagram Account 6. Pinterest Account7. YouTube Account
Customer Relationships
What Type of Relationship doeseach of the customer segments
expect us to establish & maintainwith them?
How are they integrated & what is the cost in our business model?
Unique Value PropositionWhat value to you deliver to the
customer?
What problems do you solve?
What products & services are offered to each segment?
Key ResourcesWhat Resources do the ValuePropositionsRequire?
Physical IntellectualHuman Financial
SWOT AnalysisStrengths
Weaknesses
Opportunities
Threats
Key Activities
What do youplan on doingand measuringto seek gaugeresults?
Key Partners
Who do youneed to have inyour corner tomake yousuccessful?
Cost Structure
Most Important Costs to Your Business?
Fixed Costs Variable Costs
Revenue StreamsWhat areCustomerswilling to pay?
How are theycurrently paying?
Preferences
What is Your Show Up & Show Out! Moment?
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