become a strategic advisor with data driven recruiting

Become a Strategic Advisor with

Data Driven Recruiting

May 20, 2015

©2013 LinkedIn Corporation. All Rights Reserved.

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Create a

data driven

recruiting

strategy

Execute your

strategy

Measure

results &

iterate

The recruiting organization that figures out how to extract

the value of the web’s people data and build a recruiting

team model that operationalizes at scale will define the

future of talent acquisition

“

STEPS TO BECOMING A STRATEGIC ADVISOR

1 2 3

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1. Create a data driven

recruiting strategy

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IT STARTS WITH A HIRING NEED

Job Description

Keywords: "Data Center" OR "Datacenter"

Location Within 50 Miles

Industry: Internet

Seniority: Manager

Interested In: Potential Employees

Company Size: 501-1,000 OR 1,001-5,000 OR 5,001-10,000,

OR 10,000+

Years of Experience: 6 to 10 years OR More than 10 years

Years in Position: 3-5 years OR 6-10 years

Company Type: Public Company

Language: English

Recommendations: 3-4 OR 5-10 OR 11-20 OR >20

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HIRING EXPECTATIONS ARE OFTEN TOO HIGH

Have or set realistic expectations grounded in data

Widen the talent pool by removing non-priority job requirements

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1. Locate your

talent pools

2. Dig into

skills &

seniority

3. Know your

talent

competitors

3 STEPS TO A DATA DRIVEN RECRUITING STRATEGY

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IDENTIFY WHERE YOUR TARGET TALENT LIVES

Example: Where 480K Software Engineers in the US are located

Data source: LinkedIn Recruiter

#hiretowin(based on LinkedIn recruiter contact Feb-Aug 2012)

PRIORITIZE CITIES BY SUPPLY & DEMAND

Went after “Hidden Gem” cities with high supply, low demand

Data source: LinkedIn Recruiter

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Seattle

New York

(word size represents skill frequency)

LOOK AT SKILL MIX BY CITY

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Manager and Above

9.6%

Manager and Above

6.9%

The Where & Why: NYC Has More Senior & Management-Level Talent

UNDERSTAND SENIORITY SPLITS BY CITY

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Who are you winning & losing talent to?

KNOW WHO YOUR TALENT COMPETITORS ARE

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1. Locate your

talent pools

2. Dig into

skills &

seniority

3. Know your

talent

competitors

3 STEPS TO A DATA DRIVEN RECRUITING STRATEGY

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GET STARTED WITH FREE TALENT POOL REPORTS

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SIZE YOUR TALENT POOLS USING LINKEDIN RECRUITER

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2. Execute your strategy

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2,000 SYSTEMS INFRASTRUCTURE ENGINEERSPRIORITIZE CANDIDATES FOR BETTER RESULTS

1:Many

Nurture

1:Many

Telesales

1:1

Blue Carpet

1:Many

Nurture

AffinityWhich prospects are most likely to engage?

HighLow

High

Low

Skil

ls M

atc

hW

ho

ha

s e

xp

ert

ise

in

skill

s w

e n

ee

d?

Problem: How do we efficiently identify & prioritize critical talent pools?

Solution: We sized & prioritized the market of Systems & Infrastructure engineers

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TRAIN YOUR RECRUITERS TO HAVE CONSULTATIVE HIRING MANAGER INTAKE MEETINGS

Sample hiring manager intake form

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DO WORLD CLASS CONSUMER MARKETING

1: Many means creating and promoting your talent brand

Consider partnering with marketing

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LEARN MORE ABOUT TALENT BRANDING

Download LinkedIn’s Employer Brand Playbook:

http://bit.ly/employerbranding2015

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3. Measure results & iterate

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KNOW YOUR BUSINESS GOALS & TIE YOUR RECRUITING METRICS TO THEM

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Most Successful Systems Infra & Data Recruiter

Most Successful Quarter in Eng Recruiting

3X

increase

in candidate

response rate

Highest

conversion rate

of applicant to

onsite

8:1 vs 13:1

Highest

conversion rate of

applicant to offer

TAM 1:Many

served LI content

more likely to

make it to onsite

vs. other

applicants

Increased Recruiting Efficiency & Reduced Recruiting Hours

THE RESULTS OF OUR DATA DRIVEN RECRUITING FOR SYSTEMS & INFRASTRUCTURE ENGINEERS

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Noengagagement /

connection

Engaged w/Competitor

Connected w/ LI Engaged w/ LI Engaged w/ LI &w/ Competitor

Engaged w/ LI &Connected w/LI

2.8x higher response ratesvs. no connection

Source: North America LinkedIn InMail response rates; n=100k

Our strategy also led to higher InMail response rates

We used engagement & connectedness to target candidates w/ high affinity

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Create a

data driven

recruiting

strategy

Execute your

strategy

Measure

results &

iterate

BECOME A STRATEGIC ADVISOR WITH DATA DRIVEN RECRUITING

1 2 3

Learn more: Download our

Data Driven Recruiting guide

http://bit.ly/DataDrivenRecruiting

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