beautifully coherent design
Post on 08-Aug-2015
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the importance of context An increasingly complex and very connected environment, Consumers are exposed to many trends and evolve accordingly, The pace of change is accelerating, Technology and science move fast, impacting society in too many ways to count
© 2013 Alice Communications Inc.
© 2013 Alice Communications Inc.
What's in a cosmetic?
Product
Customer
Imagination
Subconscious perception
Symbols
Unexpressed desires
Social meaning
Personal Social
Communities/tribes
Family
Groups
Work SocialWorkplace
Technology
General Social contextPolitics
Technology
Terroirs/people Ingredients
Market Research
Groups
Individuals
Sociological
Psychological
Product concept
Processes
Manufacturing
Shipping
Distributing
ServicesRegulatory
Financial
Technology
Activity
Physical attributes
Personal Realm
Hopes
Beauty
Rejuvenation
Acceptance
Desires
Do good
Belong
Be loved
FearsJudgement
Safety
Tastes
Other attributes
Consistency
Smell
Color
ExpectationsPerformance
Use
Needs
Hygiene
Basic appearance/care
Financial constraints
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new values and factors driving markets and business
Simplexity
Innovation
Connectivity
Integration Coherence
Fluidity
Comprehensive Intel
Integration
Method
We need a new approach
© 2013 Alice Communications Inc.
TODAY
Yet, years of back and forth between
marketing and research before a
spec sheet is handed out to the
formulation lab,
Increasing efforts to better
communications between
marketing and R&D
The process requires new methods…
Too many things change too fast
for marketing and research to be
able to keep up,
© 2013 Alice Communications Inc.
ACI integrates
Skin care products are
bought for health, hygiene, well-being, self
esteem,….
Conciliating needs, wants, dreams, science and performance with innovative tools and
methods
Skin care issues are linked to
health and psyche
© 2013 Alice Communications Inc.
Science
Sociology
Technology
Culture Data
analytics Social media
Trends Epistemology
Smart tools
Actives
© 2013 Alice Communications Inc.
a multi-cultural team
Science and art
Sociology and
technology
80% bi-nationals
Technology and
marketing
Science and
marketing
© 2013 Alice Communications Inc.
out of the box thinking
We draw from every possible
source
We are industry, tools and method agnostic
We operate at the interface, never inside
© 2013 Alice Communications Inc.
innovative tools cutting edge social media mining
technologies
animated and interactive presentations
infographics
© 2013 Alice Communications Inc.
all possible resources at our
disposal
the best in science and technology innovation
the most pertinent
talents
an exhaustive
and rigorous process
the latest social and
cultural trends
beautiful, coherent and efficient
product concepts
cutting edge tools
© 2013 Alice Communications Inc.
© 2013 Alice Communications Inc.
A proprietary process to design
beautiful products based
on unique concepts
creating a common language amongst
teams
Tools to allow teams to work
together
Beautifully
Coherent
Design
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