beautifully coherent design

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Beautifully Coherent Design A new approach to concept and product development

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Beautifully Coherent Design

A new approach to concept and product development

the importance of context An increasingly complex and very connected environment, Consumers are exposed to many trends and evolve accordingly, The pace of change is accelerating, Technology and science move fast, impacting society in too many ways to count

© 2013 Alice Communications Inc.

© 2013 Alice Communications Inc.

What's in a cosmetic?

Product

Customer

Imagination

Subconscious perception

Symbols

Unexpressed desires

Social meaning

Personal Social

Communities/tribes

Family

Groups

Work SocialWorkplace

Technology

General Social contextPolitics

Technology

Terroirs/people Ingredients

Market Research

Groups

Individuals

Sociological

Psychological

Product concept

Processes

Manufacturing

Shipping

Distributing

ServicesRegulatory

Financial

Technology

Activity

Physical attributes

Personal Realm

Hopes

Beauty

Rejuvenation

Acceptance

Desires

Do good

Belong

Be loved

FearsJudgement

Safety

Tastes

Other attributes

Consistency

Smell

Color

ExpectationsPerformance

Use

Needs

Hygiene

Basic appearance/care

Financial constraints

&{MAP_NAME} - 11/11/13 - Mindjet

new values and factors driving markets and business

Simplexity

Innovation

Connectivity

Integration Coherence

Fluidity

Comprehensive Intel

Integration

Method

We need a new approach

© 2013 Alice Communications Inc.

TODAY

Yet, years of back and forth between

marketing and research before a

spec sheet is handed out to the

formulation lab,

Increasing efforts to better

communications between

marketing and R&D

The process requires new methods…

Too many things change too fast

for marketing and research to be

able to keep up,

© 2013 Alice Communications Inc.

ACI integrates

Skin care products are

bought for health, hygiene, well-being, self

esteem,….

Conciliating needs, wants, dreams, science and performance with innovative tools and

methods

Skin care issues are linked to

health and psyche

© 2013 Alice Communications Inc.

comprehensive intelligence

CULTURE

SOCIOLOGY

TECHNOLOGY

SCIENCE © 2013 Alice Communications Inc.

Science

Sociology

Technology

Culture Data

analytics Social media

Trends Epistemology

Smart tools

Actives

© 2013 Alice Communications Inc.

a multi-cultural team

Science and art

Sociology and

technology

80% bi-nationals

Technology and

marketing

Science and

marketing

© 2013 Alice Communications Inc.

out of the box thinking

We draw from every possible

source

We are industry, tools and method agnostic

We operate at the interface, never inside

© 2013 Alice Communications Inc.

innovative tools cutting edge social media mining

technologies

animated and interactive presentations

infographics

© 2013 Alice Communications Inc.

infographics..why?

Our Process

all possible resources at our

disposal

the best in science and technology innovation

the most pertinent

talents

an exhaustive

and rigorous process

the latest social and

cultural trends

beautiful, coherent and efficient

product concepts

cutting edge tools

© 2013 Alice Communications Inc.

© 2013 Alice Communications Inc.

A proprietary process to design

beautiful products based

on unique concepts

creating a common language amongst

teams

Tools to allow teams to work

together

Beautifully

Coherent

Design

=

Thank you for your attention

PO Box 11594 Zephyr Cove, NV 89448

+1 530 318 1410 [email protected]

Skype: madibon Google: [email protected]